Results 31 to 40 of about 1,041,712 (143)
The Functioning of Precedent Phenomena of Soviet Origin in English-Language Mass-Communication [PDF]
Актуальные проблемы филологии и педагогической лингвистики, 2022 The article considers the technologies and mechanisms of creating a polycode English text of advertising nature by including precedent phenomena of Soviet origin.
Elena V. Dziuba +1 more
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Content Analysis of Precedent Phenomena in the Novels by B. Akunin
RUDN Journal of Language Studies, Semiotics and Semantics, 2014 The use of the precedent phenomenon in literature can be considered as the artistic touch applied by the author to create more exact and at the same time indirect characteristic of the hero or any element of the plot.
I I Valuytseva, N A Soluyanova
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Precedent names from source domain Music in UK mass media discourse [PDF]
Актуальные проблемы филологии и педагогической лингвистики, 2021 The paper deals with precedent names derived from source domain “Music” in the modern media discourse in the UK. The data of research include list of 300 precedent names used in the British media (BBC, The Financial Times, The Guardian, The Times, The ...
Eduard V. Budaev
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Precedent phenomena in advertising discourse
, 2023 Annotation. The authors of advertising texts are constantly looking for the most effective ways to attract the attention of the recipient. The use of precedent phenomena in advertising can increase its effectiveness. The thesis describes various types of
Krasteleva, Anastasiia
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Pragmatic Potential of Precedent Phenomena in Advertising Communication [PDF]
Philology. Theory & Practice, 2020 The article discusses the problem of precedence in advertising. The paper aims to identify the pragmatic potential of precedent phenomena in the advertising message. Scientific originality of the study lies in the fact that the authors for the first time describe pragmatic specificity of precedent units by the material of modern TV commercials of the ...
Roza Aleksandrovna Volkova +1 more
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Transformation Strategies of Precedent Phenomena in the Discours of Modern Web-Literature
RUDN Journal of Language Studies, Semiotics and SemanticsWeb-literature is a multifaceted and underinvestigatedp henomenon, a distinct discourse type that exhibits features of both literary discourse and contemporary internet discourse.
Vladislav E. Anisimov +2 more
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Precedent Phenomena: Problems of Definition and Classification
Izvestiya of Saratov University. New Series. Series: Philology. Journalism, 2015 The article addresses the problem of precedent phenomena definition and classification from the point of view of the complex approach. Based on the undertaken analysis, the authors give the definition of precedent phenomena, distinguish their main and complementary characteristic features as well as build the hierarchy of the precedent phenomena.
R. Z. Nazarova, M. V. Zolotarev
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Detective text of post-modernism: precedential phenomena as linguacultural markers of intertexuality
Известия Южного федерального университета: Филологические науки, 2015 Detective postmodern text is characterized by active functioning of gaming modality, which is partly responsible for its inclusion in the semantic space of precedent phenomena.
Tuova Ruzana Hamedovna
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The сultural potential and linguistic semiotics of structural types of synesthetic and synestemic memes [PDF]
Актуальные проблемы филологии и педагогической лингвистикиThe article describes the specific aspects of synesthesia and synestemia when referring to precedent phenomena in the comic genre. The study aims to analyze the cultural potential of synesthetic and synestemic precedent units, identify and ...
Tatiana V. Marchenko +1 more
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The Temporal Aspect of Precedence
Вестник Северного (Арктического) федерального университета: Серия «Гуманитарные и социальные науки»The article deals with the temporal features of precedent phenomena. The author turns to this issue due to the importance of discovering, describing and recording the body of precedent units functioning in modern types of discourse in order to identify a
Roza A. Volkova
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