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Consumer responses to framing statements preceding the major risk statement in prescription drug DTC TV ads

Research in Social and Administrative Pharmacy, 2020
Research on the major risk statement in direct-to-consumer (DTC) prescription drug television ads has shown that risk severity and actionability can affect consumers' risk comprehension and perceptions. A framing statement presented just before the major risk statement may serve as a cue that directs attention to the risk statement that follows, or it ...
Kathryn J, Aikin   +4 more
openaire   +2 more sources

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