Results 291 to 300 of about 4,231,895 (332)
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Buyers' Subjective Perceptions of Price
Journal of Marketing Research, 1973Marketing researchers recently have expended considerable effort to investigate how price influences buyers’ decisions yielding a variety of results, some not entirely explainable. This article reviews the relevant research literature, organizes the results, and suggests new research directions.
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Effect of Online Training Price and Price Perception on Quality and Benefit Perception in France
SN Computer Science, 2023With the health problem, digital training has assumed a major role in our society. Some of the numerous online trainingopportunities are free, allowing the user to learn without having to pay, but occasionally we may question about the worth ofthese training opportunities—do they provide the same quality as the paid ones?
Sakdavong, Jean-Christophe +4 more
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Consumer Price Perception and Reaction to Price Promotion in Online Shopping
Journal of Economics, Management and Trade, 2023Aims: Many observations and studies have pointed out that due to the economic downturn and fierce competition in the online market, online retailers must think about how to use effective price promotion strategies to attract consumers' attention and further stimulate their purchase intention.
Lii, Yuan-Shuh +2 more
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Price Drops, and Price Unfairness Perceptions
2014Price unfairness literature has established that price increases or promotions can affect price unfairness perceptions; however, the effect of permanent price drops on price unfairness perceptions has not received adequate attention. We examine the effect of post purchase permanent price drops on price unfairness perceptions and propose that reputation
Umit Koc, Rajneesh Suri
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Housing prices and crime perception
Empirical Economics, 2012In this article, we combine data from the housing market with data from a victimization survey to estimate the effect of crime perception on housing prices in the City of Barcelona from 2004 to 2006. Using dwelling data and a hedonic price model (using both OLS and quantile regressions), in the first stage, we estimate the shadow price of the location ...
BUONANNO, Paolo +2 more
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A Range Theory Account of Price Perception
Journal of Consumer Research, 1999It is well accepted in the behavioral pricing literature that a consumer's perception of the attractiveness of a market price depends on a comparison of the market price to an internal reference price. The rationale underlying this dynamic has its roots in Adaptation-Level Theory.
Janiszewski, Chris +1 more
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Archives of Business Research, 2020
A lot of research have been done. These involved variables of service quality, price perception, and trust on revisit intention. However, there are still not many research on these variables investigating consumer behaviors in beauty care clinics.
Ayu Fitria Kurnianingrum, Anas Hidayat
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A lot of research have been done. These involved variables of service quality, price perception, and trust on revisit intention. However, there are still not many research on these variables investigating consumer behaviors in beauty care clinics.
Ayu Fitria Kurnianingrum, Anas Hidayat
semanticscholar +1 more source
Market Perceptions and Inventory-Price-Employment Plans
The Review of Economics and Statistics, 1989Ordered-probit analyses of National Federation of Independent Business survey data show that individual firms generally conform to the stock adjustment model of inventory investment, with the predicted response more likely when inventories are perceived as excessive than when deficient. Contrary to inferences about slow adjustment speeds from aggregate
Carlson, John A, Dunkelberg, William C
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Journal of Retailing and Consumer Services, 2019
Abstract In many countries, retailers are obligated to display unit prices for their products. Still, they have considerable flexibility in the unit price measure used. For example, price can be stated per kg or per 100 g. We demonstrate that large unit price measures (prices per kg) lead to higher perceived prices and subsequently to lower purchase ...
André Fecher +2 more
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Abstract In many countries, retailers are obligated to display unit prices for their products. Still, they have considerable flexibility in the unit price measure used. For example, price can be stated per kg or per 100 g. We demonstrate that large unit price measures (prices per kg) lead to higher perceived prices and subsequently to lower purchase ...
André Fecher +2 more
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Spending propensity and price perceptions
The International Review of Retail, Distribution and Consumer Research, 2019This article presents a systematic investigation of how Spending Propensity moderates consumers’ perceptions of prices. Results from three studies are presented.
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