Results 311 to 320 of about 4,231,895 (332)

Pricing method as a tool for improved price perception

Journal of Revenue and Pricing Management, 2006
In the present paper, we have explored pricing methods applied to charging mobile service customers, and the influences of the charging methods on the customers’ price perceptions. The analyses are based on the empirical data collected from Finnish mobile service markets through a quantitative postal survey in 2003.
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Consumer Price Perception: A Multi‐Dimensional Analysis of Perceived Quality and Adaptation—Level Price as Determinants of Price Perception

Management Research News, 1978
Price is a significant determinant of consumers' purchase decisions. It is assumed in this study that the analysis of consumer price perception is of vital importance to understanding the effects of price information on purchase decisions. Earlier it has been studied experimentally in isolation, how a single price cue affects consumer perception of a ...
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Empty space surrounding the price impacts price magnitude perceptions

European Journal of Marketing
Purpose Given the importance of prices in consumer decision-making, researchers have explored psychological pricing tactics that allow marketers to communicate a small price. This study aims to propose and validate a novel price presentation strategy using empty space around a price to create a perception of a ...
Siddharth Bhatt, Rajneesh Suri
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Foreign Price Perception

Annals of Tourism Research, 1995
Karyn Willetts, Simon Kemp
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Three Essays on Price Framing and Price Perceptions

2020
Doctor of ...
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Determining consumers’ intent to purchase organic foods in emerging market: price perception affect in moderated mediation model

International Review on Public and Nonprofit Marketing, 2022
Sefa Emre Yilmazel
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The Effect of Viral Marketing, Online Customer Review, Price Perception, Trust on Purchase Decisions with Lifestyle as Intervening Variables in the Marketplace Shopee in Surabaya City

, 2021
Neri Agesti, M. Ridwan, Endah Budiarti
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The Impact of Promotion and Price Perception on Buying Decision and Repurchase Intention Through Online Shopping

Artificial Intelligence in Intelligent Systems, 2021
D. T. Cuong
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THE EFFECT OF PRICE PERCEPTION, QUALITY PERCEPTION, AND LOCATION ON PURCHASE DECISIO

, 2021
I. Dwiarta, Riza Wahyu Ardiansyah
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The effect of price perception on tourists’ relative deprivation and purchase intention

Xing’an Xu, Kaini Xue, F. Li
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