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Primary metaphors and monomodal visual metaphors
Journal of Pragmatics, 2011Grady's Primary Metaphor Theory has focused almost exclusively on verbal corpora. Even though the possibility of non-verbal expression is considered, there is very little research on the matter. In order to study the human mind, there is no doubt that the information given by verbal language is critical, but it is also necessary to analyze other ...
María J. Ortiz-Díazguerra
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Are primary conceptual metaphors easier to understand than complex conceptual metaphors?
Benjamins Translation Library, 2011The present behavioural study explores the cognitive processing of primary and complex conceptual metaphors during the first step of the translational process: comprehension. According to Lakoff and Johnson (1980), primary and complex conceptual metaphors are based on different conceptual architectures, a simpler one for primary conceptual ...
Antin Fougner Rydning, Christian Lachaud
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Primary Metaphors and Multimodal Metaphors of Food: Examples from an Intercultural Food Design Event
Metaphor and Symbol, 2017The conceptual metaphor “THOUGHT IS FOOD” is exemplified in many verbal expressions. Nevertheless, how food metaphors are realized through the actual dining experience remains unexplored.
Ming-Yu Tseng
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Visual Rhetoric: Primary Metaphors and Symmetric Object Alignment
Metaphor and Symbol, 2010Verbal corpus analysis in various languages and advances in the study of neural computation have revealed that we make use of primary metaphors in our reasoning processes. Very few studies have been carried out, however, regarding manifestations of primary metaphors in visual corpora. In this article the author proposes to observe how primary metaphors
María J. Ortiz-Díazguerra
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Primary metaphors: Importance as size and weight in a comparative perspective
Metaphor and Symbol, 2017ABSTRACTThis is a linguistic study of two primary metaphors with the same target-domain concept, “IMPORTANCE IS SIZE” and “IMPORTANCE IS WEIGHT,” in English and Chinese. It is suggested that these two primary metaphors are derived from the OBJECT image schema, abstracted from our embodied, sensorimotor experience, especially our visual and tactile ...
Ning Yu, Lu Yu, Yue Christine Lee
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Physical gestures for abstract concepts: Inclusive design with primary metaphors
Interacting With Computers, 2010Designers in inclusive design are challenged to create interactive products that cater for a wide range of prior experiences and cognitive abilities of their users. But suitable design guidance for this task is rare. This paper proposes the theory of primary metaphor and explores its validity as a source of design guidance.
Matthias Rötting, John Clarkson
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Primary Metaphors across Languages: Difficulty as Weight and Solidity
Metaphor and Symbol, 2019This is a linguistic study of two primary metaphors with the same target concept, “DIFFICULTY IS WEIGHT” and “DIFFICULTY IS SOLIDITY,” in English and Chinese.
Ning Yu
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Language statistics and individual differences in processing primary metaphors
Cognitive Linguistics, 2013AbstractResearch in cognitive linguistics has emphasized the role of embodiment in metaphor comprehension, with experimental research showing activation of perceptual simulations when processing metaphors. Recent research in conceptual processing has demonstrated that findings attributed to embodied cognition can be explained through language ...
Sterling Hutchinson, Max Louwerse
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The Emergent Organization: Primary and Complex Metaphors in Theorizing about Organizations
Organization Studies, 2008We argue that complex metaphors in organization theory are made up of smaller primary metaphors or metaphorical parts that form the atomic components of the molecular structure of complex metaphorical thought. Using examples from organization theory, we demonstrate that (a) complex metaphors are made up of primary metaphors that are often grounded in ...
Mario Kafouros
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