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Primary or complex? Towards a theory of metaphorical strategy communication in MNCs
Journal of World Business, 2017Abstract We introduce contemporary metaphor theory – and, especially, the linguistic concept of metaphor complexity – as a new lens to understand the role of language in multinational corporations (MNCs). Specifically, we propose that the complexity of metaphorical communication might substantially influence the effectiveness of strategy ...
Fehn, Angela +3 more
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Primary metaphors as inputs to conceptual integration
Journal of Pragmatics, 2005Abstract One of the most striking aspects of conceptual integration (or ‘blending’) is that it seeks to unify an extremely broad variety of conceptual phenomena – from the most startling feats of imagination and invention to the most mundane instances of conceptual composition – and treats them all as the products of a single cognitive process (or ...
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THE METAPHORIC PERCEPTIONS OF PARENTS ABOUT THE CONCEPT OF PROBLEMS IN PRIMARY EDUCATION
Elektronik Sosyal Bilimler Dergisi, 2022Bu araştırma, velilerin ilköğretim sorunlarına ilişkin algılarını metaforlar aracılığıyla belirlemek ve karşılaştırmak amacıyla tasarlanmıştır. Araştırmada nitel araştırma yöntemlerinden biri olan fenomenoloji yöntemi kullanılmıştır. Araştırma grubunu, amaçlı örnekleme yöntemiyle belirlenen, KKTC'de İlköğretim Bölümü'ne bağlı ilköğretim okullarında ...
Emine Kıral, Nurdan Ozrecberoglu
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'Metaphor Literacy': Comprehension of Metaphors in History Textbooks by Primary School Students [PDF]
, 2017 The purpose of this paper is twofold: to investigate the use of metaphors in history textbooks for primary school from grades five to eight, and to test the understanding of texts abundant with metaphors vs metaphor-free texts by the population using the textbooks. The age of the students considered in this study is between 10 and 15.
Mance, Nina, Marinić, Ivana
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Horror Movies and the Cognitive Ecology of Primary Metaphors
Metaphor and Symbol, 2014Horror movies consistently reflect metaphorical associations between verticality and affect, as well as between brightness and affect. For example, bad events happen when movie characters are going downwards, or when lights go off. Monsters and villains emerge from below and from the darkness.
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Music in the Park. An integrating metaphor for the emerging primary (health) care system
Journal of Evaluation in Clinical Practice, 2010AbstractBackground Metaphors are central to the human understanding of complex issues; through the immediate associations they evoke and frame problems and suggest solutions. Our suggestion ofMusic in the Parkas a metaphor for health systems reform brings to the forefront the environmentally diverse but bounded spaces of health services that offer a ...
Sturmberg, Joachim P. +2 more
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COMMUNICATOR IN EDUCATIONAL INSTITUTES; METAPHORIC ANALYSIS AT PRIMARY LEVEL
2018The main core of the thesis is to analyse the perceptions of students,teachers and parents related to the communicational term via metaphors. It isaimed to analyse this process with 40 teachers and students of the 4th gradesof a college of foundation in Samsun.
AYDEMİR, Leyla, TEKİN, Tuba
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Prospective Primary Teachers’ Metaphorical Perceptions Towards Mathematics
2013Bu çalışmada, öğrencilerin matematikle ilk deneyimlerinde önemli roller üstlenecek sınıf öğretmeni adaylarının matematik kavramına yönelik algıları renk, besin türü, ulaşım aracı, oyun türü, mevsim ve canlı türü metaforları yardımıyla irdelenmeye çalışılmıştır.
GÜVELİ, Ebru +3 more
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Primary prevention: Rhetoric and metaphor
The Journal of Primary Prevention, 1985openaire +2 more sources
The role of metaphor and symbol in motivating primary school children
Education 3-13, 2023Ade Hamka +2 more
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