Results 261 to 270 of about 11,650 (291)
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Primary metaphors: Importance as size and weight in a comparative perspective
Metaphor and Symbol, 2017ABSTRACTThis is a linguistic study of two primary metaphors with the same target-domain concept, “IMPORTANCE IS SIZE” and “IMPORTANCE IS WEIGHT,” in English and Chinese. It is suggested that these two primary metaphors are derived from the OBJECT image schema, abstracted from our embodied, sensorimotor experience, especially our visual and tactile ...
Ning Yu
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Horror Movies and the Cognitive Ecology of Primary Metaphors
Metaphor and Symbol, 2014 Horror movies consistently reflect metaphorical associations between verticality and affect, as well as between brightness and affect. For example, bad events happen when movie characters are going downwards, or when lights go off. Monsters and villains emerge from below and from the darkness.
Winter, Bodo; id_orcid, Bodo Winter
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Primary or complex? Towards a theory of metaphorical strategy communication in MNCs
Journal of World Business, 2017Abstract We introduce contemporary metaphor theory – and, especially, the linguistic concept of metaphor complexity – as a new lens to understand the role of language in multinational corporations (MNCs). Specifically, we propose that the complexity of metaphorical communication might substantially influence the effectiveness of strategy ...
Fehn, Angela +3 more
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Physical gestures for abstract concepts: Inclusive design with primary metaphors
Interacting with Computers, 2010Designers in inclusive design are challenged to create interactive products that cater for a wide range of prior experiences and cognitive abilities of their users. But suitable design guidance for this task is rare. This paper proposes the theory of primary metaphor and explores its validity as a source of design guidance.
Jörn Hurtienne +6 more
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Primary metaphors as inputs to conceptual integration
Journal of Pragmatics, 2005Abstract One of the most striking aspects of conceptual integration (or ‘blending’) is that it seeks to unify an extremely broad variety of conceptual phenomena – from the most startling feats of imagination and invention to the most mundane instances of conceptual composition – and treats them all as the products of a single cognitive process (or ...
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'Metaphor Literacy': Comprehension of Metaphors in History Textbooks by Primary School Students [PDF]
, 2017 The purpose of this paper is twofold: to investigate the use of metaphors in history textbooks for primary school from grades five to eight, and to test the understanding of texts abundant with metaphors vs metaphor-free texts by the population using the textbooks. The age of the students considered in this study is between 10 and 15.
Mance, Nina, Marinić, Ivana
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THE METAPHORIC PERCEPTIONS OF PARENTS ABOUT THE CONCEPT OF PROBLEMS IN PRIMARY EDUCATION
Elektronik Sosyal Bilimler Dergisi, 2022Bu araştırma, velilerin ilköğretim sorunlarına ilişkin algılarını metaforlar aracılığıyla belirlemek ve karşılaştırmak amacıyla tasarlanmıştır. Araştırmada nitel araştırma yöntemlerinden biri olan fenomenoloji yöntemi kullanılmıştır. Araştırma grubunu, amaçlı örnekleme yöntemiyle belirlenen, KKTC'de İlköğretim Bölümü'ne bağlı ilköğretim okullarında ...
Emine Kıral, Nurdan Ozrecberoglu
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Music in the Park. An integrating metaphor for the emerging primary (health) care system
Journal of Evaluation in Clinical Practice, 2010AbstractBackground Metaphors are central to the human understanding of complex issues; through the immediate associations they evoke and frame problems and suggest solutions. Our suggestion ofMusic in the Parkas a metaphor for health systems reform brings to the forefront the environmentally diverse but bounded spaces of health services that offer a ...
Sturmberg, Joachim P. +2 more
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COMMUNICATOR IN EDUCATIONAL INSTITUTES; METAPHORIC ANALYSIS AT PRIMARY LEVEL
2018The main core of the thesis is to analyse the perceptions of students,teachers and parents related to the communicational term via metaphors. It isaimed to analyse this process with 40 teachers and students of the 4th gradesof a college of foundation in Samsun.
AYDEMİR, Leyla, TEKİN, Tuba
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Metaphorical Perceptions of Primary School Students Regarding the Concept of Republic
2023AbstractThe aim of this research is to determine primary school students' metaphorical perceptions of the concept of Republic. The study group of the research consists of a total of 486 2nd grade, 3rd grade and 4th grade students studying in a primary school within the borders of the Central district of Bolu province in the first semester of the ...
Yılmaz, Büşra, Yıldız, Kaya
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