Results 141 to 150 of about 655,756 (315)
Agribusiness, EarlyView.ABSTRACT The penetration of information and communication technologies (ICTs) in farming communities is increasing the use of smartphone‐based instant messaging apps. Despite this, the reasons behind participation and the impact on farm productivity in developing countries remain unexplored.
Zafar Kurbanov +4 more
wiley +1 more source
Developing an African Offshoring Industry—The Case of Nigeria [PDF]
The purpose of this note1 is to raise awareness of Nigeria’s potential as an African offshoring hub, and it is aimed primarily toward policy makers, potential private sector investors, and development partners.
Radwan, Ismail, Strychacz, Nicholas
core
Agribusiness, EarlyView.ABSTRACT Smallholder farmers are reverting to traditional production methods due to the high opportunity costs and unintended consequences of new technologies. This study focuses on row planting technology, which is labor‐intensive and slow without mechanized operations.
Emmanuel Tetteh Jumpah +4 more
wiley +1 more source
Price Transmission During Promotions: A Case Study of Spanish Milk Brands
Agribusiness, EarlyView.ABSTRACT Price promotion is the marketing tool typically used by retail brands to boost sales and gain market share. In this paper, we intend to investigate the price transmission mechanism among competitive brands in Spain when price reductions that are associated with price promotions take place.
Yasmine Bedoui +2 more
wiley +1 more source
The Lahore Journal of Business, 2019 To understand how brand love can be created, this study examines the effect of brand positioning strategies (benefit brand positioning strategy, feature brand positioning strategy and surrogate brand positioning strategy) on brand love, by ...
Saad Shahid
doaj
Agribusiness, EarlyView.ABSTRACT Amidst a recent surge in US goat meat imports to meet growing demand, this study contributes to the meat demand literature by examining consumer preferences for goat meat, a relatively healthy and environmentally friendly alternative to other popular meats.
Binod Khanal +2 more
wiley +1 more source
Retailers Brand management: Private label marketing management and Retailer Brand Equity
, 2011 The credibility and consistency of brands are central elements in its position in the minds of con sumers, reducing the uncertainty linked to the buying processes, building associations and solidifying relationships of trust, repeated purchases and brand equity.
Xara-Brasil, Duarte +2 more
openaire +2 more sources
The Effect of Wal-Mart Supercenters on Grocery Prices in New England [PDF]
This study analyzes the effect of the presence of Wal-Mart Supercenters on the prices at conventional supermarkets in Massachusetts, Connecticut, and Rhode Island.
Lavoie, Nathalie, Volpe, Richard J., III
core +1 more source
Agribusiness, EarlyView.ABSTRACT Using a lab‐in‐the‐field experiment, we investigate how providing information about food miles and pesticide residue influences willingness to pay (WTP) for potatoes among 407 shoppers in Taiwan, split between a supermarket and a farmers market.
Chiu‐Lin Huang +3 more
wiley +1 more source