Comparison of the Nutritional Quality of Branded and Private-Label Food Products Sold in Italy: Focus on the Cereal-Based Products Collected From the Food Labeling of Italian Products Study [PDF]
Frontiers in Nutrition, 2021 The packaged foods sold in food stores may be “private-label” products (PL), when branded by the supermarket, and “branded” products (BR). PL products are generally cheaper than the BR counterparts, and this can be perceived as a sign of general low ...
Donato Angelino +4 more
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Private label products as experience goods [PDF]
Journal of Agricultural & Food Industrial Organization, 2005 Food retailing has become more concentrated and private label goods have spread over the last 40 years. Using a two-stage model in which consumers become informed about the quality of the good only in period 2, we examine what determines the presence or
Berges-Sennou, Fabian, Waterson, Michael
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PENGARUH PRICE CONSCIOUSNESS, VALUE CONSCIOUSNESS, QUALITY VARIATION, TRUST DAN PRIVATE LABEL ATTITUDE TERHADAP PURCHASE INTENTION PADA PRODUK PANGAN DENGAN PRIVATE LABEL [PDF]
MIX: Jurnal Ilmiah Manajemen, 2016 . The objectives of this study are to 1) analyze effect of price consciousness, value consciousness, quality variation, trust and private label attitude on purchase intention toward food private label, 2) identifies the differentiation of latent ...
Mukhamad Najib, Dharmawan Santoso
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Research of private label development in Croatia [PDF]
Tržište, 2009 Private labels have been present on the market since 19th century but their intensive market growth began in the last thirty years after retailers realized what their potential could be in the fight against ever-growing competition.
Sandra Horvat
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Вестник Кемеровского государственного университета, 2013 It The article analyses the assortment of private labels (PL) in Kemerovo retail. A comparison of positioning, pricing and promotion PL in retail is provided. Buyers’s attitude to PL products is estimated by the results of a focus group method.
L. A. Stratienko
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The effect of store image and service quality on private label brand image and purchase intention [PDF]
کاوشهای مدیریت بازرگانی, 2022 Introduction: Private label brands are also known as store brands or retail brands. At present, these brands include almost all product categories. They have many benefits for both retailers and consumers.
Nima Soltani-Nejad +3 more
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Journal the Winners, 2022 The research aimed to find out instore marketing strategies that can influence consumer attitudes towards private label brands based on “cue utilization theory”.
Ronaldo Yolanda Putra +1 more
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Perceived Private Label Authenticity: A Two-Study Analysis
Tržište, 2021 Purpose – The purpose of this paper is to explore further the dimensions of perceived private label authenticity. The aims are threefold. Firstly, to examine how consumers associate the concept of authenticity with manufacturer brands and private labels,
Sandra Horvat +2 more
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The determinants of purchasing private label products [PDF]
Marketing (Beograd. 1991), 2020 A private label is developed by a retailer with the aim to achieve the largest possible market share, to suppress manufacturer's brands, to increase the margin and to gain consumer loyalty.
Marković Ivana +2 more
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The Perceptions Of Customers Towards Private Label Brands In The Grocery Retail Sector: A Case Of Ethekwini Municipality [PDF]
The Retail and Marketing Review, 2021 The introduction of private label brands in the grocery retail industry has created various opportunities for grocery retailers. It has also afforded them the opportunity to increase their sales and improve profitability margins, while cutting on the ...
SG Ndlovu, S Heeralal
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