Private label products as experience goods [PDF]
Food retailing has become more concentrated and private label goods have spread over the last 40 years. Using a two-stage model in which consumers become informed about the quality of the good only in period 2, we examine what determines the presence or
Berges-Sennou, Fabian, Waterson, Michael
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Private labels in marketplaces
Regulators are concerned that by introducing their own private labels, dominant online marketplace operators distort competition in their own favor. This paper addresses this concern by studying how online marketplaces differ from classic retailers with a wholesale arrangement.
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The role of private label tiers and private label naming strategies in the relationship between private label brand equity and store loyalty [PDF]
Purpose The evolution of private labels (PL) is a recent trend in the retail industry: many retailers now manage a PL portfolio that includes multiple value propositions, as well as various brand name strategies. Little research has been done, however, on how this combination of PL strategies conditions the results of the retailer that manages them ...
Rubio Benito, Natalia María+2 more
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Private label line proliferation and private label tier pricing: A new dimension of competition between private labels and national brands [PDF]
Abstract In this study, we explore the impact of private label (PL) proliferation and pricing on consumer demand and derive profit implications for different scenarios: (i) dropping or adding a line (kids, health or muesli) within a PL tier and (ii) changing the PL tier prices. We use a representative household panel dataset (2008–2009) for the ready
Frank Verboven+2 more
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Private-Label Use and Store Loyalty [PDF]
The authors develop an econometric model of the relationship between a household's private-label (PL) share and its behavioral store loyalty. The model includes major drivers of these two behaviors and controls for simultaneity and nonlinearity in the relationship between them.
Ailawadi, K. L.+2 more
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Spatial Competition and Private Labels
Private labels, also known as store brands, are an important component of competitive strategy among multi-product retailers, as they can increase retailers’ power over suppliers in the vertical channel or facilitate horizontal differentiation among retailers.
Richards, Timothy J.+5 more
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Learning Privately with Labeled and Unlabeled Examples [PDF]
A private learner is an algorithm that given a sample of labeled individual examples outputs a generalizing hypothesis while preserving the privacy of each individual. In 2008, Kasiviswanathan et al. (FOCS 2008) gave a generic construction of private learners, in which the sample complexity is (generally) higher than what is needed for non-private ...
Amos Beimel, Kobbi Nissim, Uri Stemmer
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Taking private labels upmarket: Empirical generalizations on category drivers of premium private label introductions [PDF]
Premium private labels (PLs) are considered one of the hottest trends in grocery retailing. Still, retailers do not feel the need to introduce premium PLs in every category. Generalizing across approximately 150 categories for six retailers from two countries that already carry premium PLs for several years, the authors find that retailers are more ...
Anne ter Braak+3 more
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Private labels, price rivalry, and public policy [PDF]
The article examines how the existence of a retailer owned brand, private label, aects the price setting of a national brand. We …nd that the potential for a private label introduction may lead to price concessions from the national brand producer, but that actual private label introduction as such may very well lead to higher retail prices on national
Tommy Staahl Gabrielsen+2 more
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Success Determinants of Private Labels in Nigeria: A Study of Selected Motorcycle Private Labels
This study examined the success determinants of private labels in Nigeria: A study of selected motorcycle private labels. The study, modelled variables like market context (rate of expansion), private label phenomenon, retailer- manufacturer relationship (Manufacturers willingness to supply), brand development, sales performance, price and government ...
Anayo D. Nkamnebe, Moses C. Olise
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