Results 11 to 20 of about 703,385 (309)
Retailing, Private Label and Global Competition
Symphonya, 2013 Global retailers define strategies coherent with local cultures and traditions, as also develop products centered on internationally diffused products. In this perspective, private labels become fundamental for such strategies as far as they contribute ...
Flavio Gnecchi
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Private labels in marketplaces
International Journal of Industrial Organization, 2021 Regulators are concerned that by introducing their own private labels, dominant online marketplace operators distort competition in their own favor. This paper addresses this concern by studying how online marketplaces differ from classic retailers with a wholesale arrangement.
openaire +3 more sources
Cogent Business & Management, 2020 In India growth of private label brands corresponds with the increasing share of organized retailing. The consumer perceptions of private label apparel brands of retail department stores have been examined by means of structural equation modelling ...
Sanjeevni Gangwani +2 more
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Journal of Management Small and Medium Enterprises (SME's), 2022 The purpose of this study is to analyze the effect of Perceived Price and Quality on Repurchase Intention for private label brand products (non-food category) at Yogya & Griya department stores, Bandung. This study uses 140 respondents who had purchased
Riska Fitri Ratnafuri +2 more
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Coop Private Label Development Strategy
Symphonya, 2015 Coop private label portfolio is the tool to realise the cooperative mission to provide consumers guarantees on quality, safety, environment care, ethical commitment, fair trade as well as good value.
Roberto Nanni
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Taking private labels upmarket: Empirical generalizations on category drivers of premium private label introductions [PDF]
Journal of Retailing, 2014 Premium private labels (PLs) are considered one of the hottest trends in grocery retailing. Still, retailers do not feel the need to introduce premium PLs in every category. Generalizing across approximately 150 categories for six retailers from two countries that already carry premium PLs for several years, the authors find that retailers are more ...
ter Braak, Anne +2 more
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Predicting customer lifetime value for hypermarket private label products
Journal of Business Economics and Management, 2017 This study develops a model to predict customer lifetime value for hypermarket private label products. It examines the relationships among store awareness, store image variables (i.e., service quality, price/value, convenience, and product quality ...
Hsin-Hui Lin +5 more
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Consumer perception towards private label brands in the Republic of Serbia [PDF]
IndustrijaPrivate label brands have an important role in modern economy-oriented consumption. Private label brands have large market shares in developed countries with market share rates that often exceed 50% of the total market share. This means that every second
Macura Nikola +4 more
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International Journal of Technology, 2023 Consumers' lack of trust in the private label brand is thought to be the root cause of private label's failure in developing markets, particularly in Asia. To improve their market share in developing markets, retailers must address private-label brand
Stany Wee Lian Fong +2 more
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The impact of packaging on consumer behavior in the private label market – the case of Slovak consumers under 25 years of age [PDF]
Innovative Marketing, 2020 Although there were many consumer behavior studies, their focus was on traditional brands. Despite that, their conclusions and recommendations can serve as a model for private label research.
Zdenka Kádeková +3 more
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