Results 231 to 240 of about 644,448 (265)
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THE ROLE OF PRIVATE LABELS IN ANTITRUST
Journal of Competition Law and Economics, 2011Private labels now play a key role in a wide range of industries. Consequently, it is crucial that antitrust practitioners fully understand how private labels can affect the level and nature of competition in the markets in which they are present. However, we argue that insufficient consideration has generally been given to the potentially complex and ...
Richard Murgatroyd, Chris Doyle
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The Nature and Incidence of Private Label Rejection
Australasian Marketing Journal, 2011This paper examines the incidence of consumers’ rejection of private labels (PLs) of different price-quality tiers and the underlying reasons for this rejection. The rejection of PLs is compared to the rejection of national brands (NBs) in five food product categories across the UK and Australia.
Magda Nenycz-Thiel, Jenni Romaniuk
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Will Private-Label Securitization Return? [PDF]
This paper examines the prospect of revitalizing asset-backed and non-agency mortgage-backed securitization markets rendered nearly dormant in the wake of the 2008 financial crisis. First, it briefly summarizes the background of the debacle and presents historical parallels for context. Then the analysis details new and proposed regulatory and industry
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The Influence of Private Labels on Retailer Cooperation
Australasian Marketing Journal, 2013Retailers’ private labels are unlike normal competitors to manufacturers’ national brands. From a channel viewpoint, retailers’ private labels do not merely compete on a horizontal level with manufacturers’ national brands. Competition between national brands and private labels also influences the vertical channel relationships between manufacturers ...
Thomas Vogler+2 more
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MACROECONOMIC DETERMINANTS OF PRIVATE LABEL PENETRATION
International Journal of Management Cases, 2011Private label market share is growing. Europe, long held to be near saturation in private label share, is showing surprising strength. Eastern Europe's private label share has grown to almost 1 in every 5 dollars spent in food stores for private label, and South America and Asia are showing unexpected strength.
John L. Stanton, Martin S. Meloche
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Private Label Strategies in Europe
2012In this chapter, we will first review the overall evolution of private labels in the world. We will elaborate on the differences between Europe and the US and understand the reasons for the growth of private labels. Next, we will review what are the objectives followed by retailers in the development of private labels and the different types of private
Renaud Cogels, Isabelle Schuiling
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Private label: Vriend of Vijand? (Private Label: Friend or Enemy?)
19974 p.
Verhoef, P.C.+2 more
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A Bibliometric Analysis of the Private Label Literature
2018This work analyses a dataset of 567 papers (from 1990 to 2017) about private label and store brand, providing a framework of the scientific literature in terms of trends in publications over time, the most productive and most cited authors, and the most relevant scientific journals.
Sansone, Marcello+2 more
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Private labels and manufacturer counterstrategies
European Review of Agriculture Economics, 1999Private label marketing is a device retailers use to appropriate some of the profits latent in the vertical structures they share with manufacturers of well-known brands. This paper explores several counterstrategies used by manufacturers to blunt the force of retailers' private label programmes so that manufacturers can appropriate some of those ...
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How to brand your private labels
Business Horizons, 2018Private labels have become ever-more important and are slowly turning into brands of their own. Retailers increasingly offer three-level 'good, better, best' private-label programs that include economy, standard, and premium private-label tier goods. For each of these tiers, retailers must decide under what name to brand their private label.
Inge Geyskens+4 more
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