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Journal of Brand Management, 2011
Researchers suggest that private label penetration is due to the degree of retailer power over suppliers and the level of retailers’ concentration (Tarzijan, 2004). While true for some countries, this is not the case in Australia, where the retailer concentration is one of the highest in the world (two retailers hold 74 per cent of the grocery market ...
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Researchers suggest that private label penetration is due to the degree of retailer power over suppliers and the level of retailers’ concentration (Tarzijan, 2004). While true for some countries, this is not the case in Australia, where the retailer concentration is one of the highest in the world (two retailers hold 74 per cent of the grocery market ...
openaire +3 more sources
Premium and Value-Added Private Labels
2016The main purpose of this chapter is to gain insight into the latest trends in retailers' strategies in terms of private labels and their customer value proposition in the context of proliferating brands and multi-brand portfolios. The first part of this chapter provides a comprehensive review of research on evolving trends in private label strategy in ...
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Private Labels: A Sign of Changing Times
2010Proceedings in Food System Dynamics, Proceedings in System Dynamics and Innovation in Food Networks ...
Haas, Rainer, Weaver, Robert D.
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Students and Private Labels: Categories of Private Labels Buying by University Students
Hradec Economic Days, 2020openaire +1 more source
Quality and Private Label Encroachment Strategy
Production and Operations Management, 2022Jian Chen, Xiaoqiang Cai
exaly