Results 251 to 260 of about 703,385 (309)

The Future of Private Labels: Towards a Smart Private Label Strategy

Journal of Retailing, 2021
Abstract Modern day store brands (SB) or private labels (PL), now also popularly called private brands, are brands generally owned and marketed by retailers. They have been active on the market for about 70 years. Over this time span, these brands have evolved from generic, cheap, low-quality economy or budget private labels to lower-priced-than ...
Katrijn Gielens   +6 more
openaire   +1 more source

Home - About - Disclaimer - Privacy