Proximity Approach as an Option in Global Markets
Symphonya, 2015 CRAI was founded in 1973 by a small group of food retailers that joined forces to set up the Commissionarie Riunite Alta Italia (C.R.A.I), which later on turned into Commissionarie Riunite Alimentaristi Italiani.
Marco Bordoli
doaj +1 more source
Quality Perceptions of Private Label Brands: Conceptual Framework and Agenda for Research [PDF]
Private Label brands had seen an impressive growth in past few decades. Though, initially private label brands had a low-priced strategy, retailers made efforts for serious quality improvements in recent years. However, they have continued to suffer from
Abhishek, Koshy, Abraham
core
Pengaruh Citra Toko, Citra Merek Private label, Kualitas Layanan, Resiko yang Dirasakan dan Kesadaran Harga terhadap Minat Beli Konsumen Lotte Mart di Waru Sidoarjo [PDF]
, 2014 Penelitian ini bertujuan untuk mengetahui dan menganalisis pengaruh citra toko, citra merek private label, resiko yang dirasakan, kesadaran harga terhadap minat beli produk private label Lotte Mart di Waru Sidoarjo. Jenis penelitian ini adalah penelitian
CHANDRA, PATRICIA JUNIARTY ASTRID
core
Private label buying behaviour [PDF]
, 1989 This is an empirical study of how people buy private labels as compared with traditional branded goods in the UK packaged grocery market. The emphasis is very much on describing buying patterns rather than attempting to explain why they occur. Private labels are lines which are exclusive to a particular retailer.
openaire +1 more source
Consumer Behaviour towards Own Label: monitoring the Greek experience [PDF]
In Greece, the traditional perceptions of private label were once of low quality, unbranded alternatives, attracting the most cost-conscious consumers.
Boutsouki, Christina +2 more
core +1 more source
Private Label Price Rigidity during Holiday Periods [PDF]
Using weekly retail transaction scanner price data from a large U.S supermarket chain, we find significantly higher retail price rigidity for private label products than for nationally branded products during the Christmas and Thanksgiving holiday ...
Daniel Levy +3 more
core
Value Creation or Destruction: The Role of Private label in UK Grocery Category Management Decisions [PDF]
, 2019 Category management is a collaborative approach between food manufacturers and retailers to manage product categories rather than individual brands.
Benson, Michael +2 more
core +1 more source
Positioning of Private Label Cheese Brands in the Republic of Serbia
Contemporary Agriculture, 2019 Over the past few decades, private label brands have been gaining market share in numerous retail outlets. This paper first elucidates the concepts of brand positioning, brand management and branding itself.
Dubravka Užar +2 more
doaj +1 more source
Influence of macroeconomic indices on European private labels
Journal of Business Economics and Management, 2016 In this study, we have analysed the impact and evolution of some of the most important macroeconomic indices on market share and value of private labels.
Eloy Gil Cordero +2 more
doaj +1 more source
The Impact of Retail Promotion on the Purchase of Private Label Products: The Case of U.S. Processed Cheese [PDF]
This study examines the impact of retail promotion on the purchase of private label products. The influence of private label coupons, national brand coupons, and store features is examined.
Bouhlal, Yasser, Capps, Oral, Jr.
core +1 more source