Extending the retail brand: the influence of customer loyalty towards the private label and towards the retailer [PDF]
, 2014 The paper investigates the influence that customer loyalty towards the private label and towards the retailer exerts on the purchase of non-traditional products and services (NTPS) offered by grocery retailers through their private label.
MARTINELLI, Elisa, Sparks, Leigh
core
Do consumers benefit from private label development? [PDF]
In the European food sector private labels represent a relevant and increasing share of total sales. Thus, national brands need to adapt their marketing strategies to deal with this growing competition.
Sckokai, Paolo, Soregaroli, Claudio
core +1 more source
Peran Celebrity Endorser Dalam Memperkuat Pengaruh Perceived Value Terhadap Purchase Intention [PDF]
, 2014 This research aimed to analyze the influence of consumer perceptions, price perception and perceived risk to the success of private label brands in the retail company Carrefour in Solo.
Suprihatmi Sri Wardiningsih, Retno Susanti &
core
Animal Welfare and Eggs – Cheap Talk or Money on the Counter? [PDF]
We estimate revealed willingness to pay for animal welfare using a panel mixed logit model. We utilize a unique household level panel, combining real purchases with survey data on perceived public and private good attributes of different types of eggs ...
Laura Mørch Andersen
core
PENGARUH PRIVATE LABEL TERHADAP STORE LOYALTY DENGAN PRICE ORIENTED BEHAVIOR SEBAGAI PEMODERASI [PDF]
, 2018 ABSTRAKPenelitian ini bertujuan untuk mengetahui Pengaruh Private Label terhadap Store Loyalty dengan Price Oriented Behavior sebagai Pemoderasi.
Gita Anggreini Pratiwi
core
ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI MINAT BELI PRODUK PRIVATE LABEL [PDF]
, 2017 Private label product is produced as affordable subtitute product offering similar specification with non –private label product. This opportunity of private label product existence has been used by retailers to gain their profit.
ADI, Bramasto, INDRIANI , Farida
core
What Can the Price Gap between Branded and Private Label Products Tell Us about Markups? [PDF]
In this paper we investigate the size of markups for nationally branded products sold in the U.S. retail grocery industry. Using scanner data from a large Midwestern supermarket chain, we compute several measures of upper and lower bounds on markup ...
Daniel Levy +3 more
core
Private Label: o potencial impacto no mercado de medicamentos no Brasil
Revista de Economia MackenzieThe objective of this article is to discuss how the release of private labels would change the dynamics of the industry with the eventual concentration of the retailer’s power in the medicines market.
Ronaldo Raemy Rangel +2 more
doaj +1 more source
The Effects of a Supermarket-Based Intervention on the Nutritional Quality of Private-Label Foods: A Prospective Study. [PDF]
Nutrients, 2020 Coyle DH +6 more
europepmc +1 more source
, 2017 This dissertation consists of three essays that study private labels’ evolution from private labels as brand class to individual private-label brands from three different perspectives. In the second chapter of this dissertation (essay 1), I study the antecedents and performance implications of retailer’s decisions whether to attach their name to a ...
openaire +1 more source