Results 101 to 110 of about 38,192 (305)
private labels brand equity process: is it different from brands’?
, 2013 The paper reports the results of a survey-based study analyzing similarities and differences between private labels and traditional brands in the brand equity process.
GROSSO, MONICA, CASTALDO, SANDRO
core
Agribusiness, EarlyView.ABSTRACT Vending is an important sector in the daily lives of many people, and coffee is the most frequently consumed product in the European market. Like many other sectors, vending is responding to the challenge of sustainable development by taking various actions, such as offering increasingly ecologically sound coffee while maintaining/improving ...
Alberto Bertossi +2 more
wiley +1 more source
Tabular Data Adapters: Pseudo-Labeling Unlabeled Private Tabular Data for Outlier Detection
IEEE AccessThe remarkable success of Deep Learning approaches is often demonstrated on large public datasets. However, when applying such approaches to internal, private datasets, one frequently faces challenges arising from structural differences in the datasets ...
Dayananda Herurkar +3 more
doaj +1 more source
Assessing the Competitive Interaction Between Private Labels and National Brands
In contrast to single-equation cross-sectional studies of private label share, developing a complete understanding of the nature of the competitive interaction between national brands and private labels requires an understanding of the determinants of ...
Putsis, William P., Jr. +2 more
core +1 more source
Quality Perceptions of Private Label Brands: Conceptual Framework and Agenda for Research [PDF]
Private Label brands had seen an impressive growth in past few decades. Though, initially private label brands had a low-priced strategy, retailers made efforts for serious quality improvements in recent years. However, they have continued to suffer from
Koshy, Abraham, Abhishek
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Price Premiums for Single‐Name and Compound‐Name Geographical Indications in Swiss Cheese Trade
Agribusiness, EarlyView.ABSTRACT Geographical indications (GIs) have become increasingly important in agri‐food markets, especially in Europe. For Swiss cheese imports and exports, we analyze whether GIs are associated with higher trade prices. We find that price premiums can be obtained for both exports and imports. However, this is only the case for cheeses with single name
Judith Irek
wiley +1 more source
Advertising, Promotional Campaigns, and Private Labels
, 2001 Abstract In recent decades retailers have become significant economic and social actors within the value chain in most developed economies. In conjunction with this development, advertising and promotion of retailers as brands, and of retailers’ private label brands, has taken on greater importance and sophistication. These campaigns now
Reynolds, J, Ezrachi, A
openaire +2 more sources
Do consumers benefit from private label development?
In the European food sector private labels represent a relevant and increasing share of total sales. Thus, national brands need to adapt their marketing strategies to deal with this growing competition.
Sckokai, Paolo, Soregaroli, Claudio
core +1 more source
Private labels for premium products: The example of organic food [PDF]
This paper inquires into the tendency of German food retailers to market organic products as private-label products (PLs). After a review of the literature, we present preliminary results of a survey of retailers and processors. 62.5 % of the interviewed
Jonas, Astrid, Roosen, Jutta
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Agribusiness, EarlyView.ABSTRACT The penetration of information and communication technologies (ICTs) in farming communities is increasing the use of smartphone‐based instant messaging apps. Despite this, the reasons behind participation and the impact on farm productivity in developing countries remain unexplored.
Zafar Kurbanov +4 more
wiley +1 more source