Results 11 to 20 of about 32,269 (267)
Attitudes towards private labels - example of a consumer sensory evaluation of food in Slovenia
Acta Agriculturae Slovenica, 2008 The study aims to extend the understanding of consumers' perception of private labelled food products in Slovenia. Consumer sensory test of sour gherkins was conducted in two experimental conditions where the effect of brand information on hedonic ...
Aleš KUHAR, Tanja TIČ
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Private-label sustainable supplier selection using a fuzzy entropy-VIKOR-based approach
Complex & Intelligent Systems, 2021 In recent decades, private labels have been the focus of great development in retail due to their price advantage and consumer-oriented production. With growing customer awareness of safety and health, private-label sustainable supplier selection has ...
Jun Zhang +4 more
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The structure of consumer decision-making and sensory innovations in wine labeling
Spanish Journal of Agricultural Research, 2021 Aim of study: To understand how a consumer’s decision-making process on wine choice varies when faced with labels introducing either a scratch-and-sniff strip or a Thermo-sensitive indicator as a novelty. Area of study: Navarre (Spain).
Ramo Barrena +2 more
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Does Chain Labeling Make Private Labels More Successful?
Schmalenbach Business Review, 2015 Some retailers use their chain names to identify their private labels. We find that chain labeling increases the likelihood that consumers correctly recognize a private label as belonging to a specific retailer, and that on average, chain labeling improves consumers’ attitudes toward private labels.
Schnittka, Oliver +5 more
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Influence of macroeconomic indices on European private labels
Journal of Business Economics and Management, 2016 In this study, we have analysed the impact and evolution of some of the most important macroeconomic indices on market share and value of private labels.
Eloy Gil Cordero +2 more
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Frontiers in Sustainability, 2022 A transition toward a sustainable way of living is more pressing than ever. One link to achieving this transition is to increase the currently low level of sustainable consumption, and sustainability labeling has been shown to directly influence ...
Maike Gossen +7 more
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Private Label Products as Experience Goods [PDF]
Journal of Agricultural & Food Industrial Organization, 2005 In Europe, food retailing has become more concentrated and private label goods have spread over the last 40 years. They are now a key element of retailers' shelf offer. Using a model in which consumers become informed about the good's quality only in period two, we examine what determines the presence or absence of private label experience goods in ...
Bergès, Fabian, Waterson, Michael
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Prospects for implementation of the sustainable development strategy by domestic retailers through the private labels introduction [PDF]
Marketing i Menedžment Innovacij, 2015 The aim of the article. The aim of the article is to identify prospects of sustainable development strategy implementation through private label development.
O.O. Dуma
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Perceived Risk Influence on the Consumer Attitude to Private Labels in the Product’s Life Cycle Growth Stage [PDF]
Economic and Business Review, 2013 The aim of this paper is to explore the relationship between purchasing risk associated with private labels and consumer attitudes towards private labels in different product categories in the growth stage of the product life cycle. The first part of the
Sandra Horvat, Đurđana Ozretić Došen
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International Journal of Management and Economics, 2018 Objective: This paper investigates the explicit and implicit factors affecting private-label (PL) products’ possible purchase decision for different retailers. Design: The study uses eyetracking and electroencephalography (EEG) to explore the differences
Garczarek-Bąk Urszula
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