Lisbon Agenda, Regional Innovation System and the New EU Cohesion Policy [PDF]
The EU’s cohesion policy should now be confluent with the goals of the Lisbon strategy by promoting growth and employment. In this context, the promotion of a concept called regional innovation system has recently become important in the EU for ...
Alina Schoenberg +2 more
core
Trade development strategy, regional economic development and cooperation: The case of the Murmansk region, Russia [PDF]
The purpose of the article is to explore the concept of a trade development strategy and to identify its impact on cross-border trade and cooperation. The case focuses on the Murmansk region and cross-border trade with Finland.
Alila, Hanna, Atkova, Irina
core +1 more source
Punishing Pharmaceutical Companies for Unlawful Promotion of Approved Drugs: Why the False Claims Act is the Wrong Rx [PDF]
This article criticizes the shift in focus from correction and compliance to punishment of pharmaceutical companies allegedly violating the Food, Drug, & Cosmetic Act (FD&C Act) prohibitions on unlawful drug promotion.
Girard, Vicki W.
core +2 more sources
The United States after unipolarity: American democracy promotion and the ‘Arab Spring’ [PDF]
In the aftermath of the 11 September 2001 terrorist attacks the United States increasingly sought to promote democracy in the Middle East and North Africa (MENA).
Hassan, Oz
core
The SPORTSMART study: a pilot randomised controlled trial of sexually transmitted infection screening interventions targeting men in football club settings [PDF]
Background: Uptake of chlamydia screening by men in England has been substantially lower than by women. Non-traditional settings such as sports clubs offer opportunities to widen access.
Adams +42 more
core +4 more sources
This study develops diffusion models for technological consumer products under the marketing environment when a product is marketed in a segmented market and observes two distinctive promotional strategies of mass and differentiated promotion; an under ...
Sugandha Aggarwal +4 more
doaj +1 more source
Interactions Between Trade Policy and Labor Market Policy and Their Effects on Development [PDF]
[Excerpt] Studies of various countries show that those which have emphasized an export-led growth strategy have, in general, outperformed those which have followed an import substitution orientation.
Fields, Gary S
core +1 more source
THE IMPACT OF PROMOTION CAMPAIGNS OVER THE COMPANIES IN THE CURRENT ECONOMIC CONTEXT [PDF]
In an increasingly competitive business environment, promotion campaigns have a great significance in terms of market positioning of companies. The promotion campaigns are having a key role, sometimes even vital, because the companies depend on their ...
FRÂNCU LAURENȚIU GABRIEL
doaj
Digital marketing ecosystem as an element of enterprise strategy [PDF]
The article is devoted to the formation of the digital marketing ecosystem and determining the influence of its components in the hierarchy of the enterprise strategy. The significant role of digital marketing in the formation of the strategy of a modern
Vladyslav Avdiienko, Olena Chernysheva
doaj +1 more source
MAGAZINE SALES PROMOTION: A DYNAMIC RESPONSE ANALYSIS [PDF]
This paper studies the impact and effectiveness of a type of non-price promotion often used in the European periodical magazines industry to stimulate sales, in which a value pack is sold containing the magazine issue plus another product.
Jose M. Mugica +2 more
core

