Results 141 to 150 of about 35,900 (278)
ABSTRACT This study explores how positive and negative emotions influence online shopping‐related well‐being, purchase frequency, and word‐of‐mouth (WOM) behavior. Semi‐structured interviews and a consumer survey were used to identify emotions from online shopping experiences.
Sandra Miranda +2 more
wiley +1 more source
Avoiding Pain to Others Motivates Effortful Prosocial Behavior. [PDF]
Massaccesi C, Zhang L, Silani G, Lamm C.
europepmc +1 more source
ABSTRACT This study investigates how regulatory focus and portrayals of alternative medicinal treatments as illegal versus legal affect consumers' responses to social media messages in the virtual presence of similar others. Across a pilot study and two experiments, the findings show that when an alternative medicinal treatment is portrayed as illegal,
Meng‐Hua Hsieh +2 more
wiley +1 more source
Bridging the Ideological Divide: Advertising Strategies for Promoting Stigmatized Products
ABSTRACT Many socially relevant sexual and reproductive health products remain stigmatized by some consumers due to enduring socio‐cultural taboos, despite broader acceptance by others. Such stigma limits product adoption and poses public health risks.
Yunlu Zhao +3 more
wiley +1 more source
It's what's inside that counts: how dark triad traits mediate gender differences in prosocial behavior. [PDF]
Tan H, Zhang Q, Wang ZD.
europepmc +1 more source
ABSTRACT This study examines how consumer responses to religious advertising are influenced by two dimensions of open‐mindedness: rational and intuitive. Across three experiments, participants viewed ads that varied in the strength of their religious cue.
Yeqing Bao +3 more
wiley +1 more source
The effect of light triad on online prosocial behavior in college students: a moderated mediation model. [PDF]
Feng Y, Li X, Jin T, Wu Y, Hu M.
europepmc +1 more source
The Phenomenon of Creepiness in a Digital Marketing World
ABSTRACT Creepiness is a potential negative emotional response by consumers toward the digital data‐driven personalization of marketing efforts. This phenomenon has become increasingly prevalent with the rise of advanced (AI) technologies and inexpensive data collection.
Alisa Petrova +3 more
wiley +1 more source

