Results 141 to 150 of about 35,900 (278)

Do Emotions Influence Buying Frequency and Word‐of‐Mouth in Online Shopping? The Role of Shopping Well‐Being and a Loyal Decision‐Making Style

open access: yesPsychology &Marketing, EarlyView.
ABSTRACT This study explores how positive and negative emotions influence online shopping‐related well‐being, purchase frequency, and word‐of‐mouth (WOM) behavior. Semi‐structured interviews and a consumer survey were used to identify emotions from online shopping experiences.
Sandra Miranda   +2 more
wiley   +1 more source

Seeing More Similar Others in Social Media: Using Legality Framing and Regulatory Focus to Alter Reactions to Alternative Medicinal Treatment Messages

open access: yesPsychology &Marketing, EarlyView.
ABSTRACT This study investigates how regulatory focus and portrayals of alternative medicinal treatments as illegal versus legal affect consumers' responses to social media messages in the virtual presence of similar others. Across a pilot study and two experiments, the findings show that when an alternative medicinal treatment is portrayed as illegal,
Meng‐Hua Hsieh   +2 more
wiley   +1 more source

Bridging the Ideological Divide: Advertising Strategies for Promoting Stigmatized Products

open access: yesPsychology &Marketing, EarlyView.
ABSTRACT Many socially relevant sexual and reproductive health products remain stigmatized by some consumers due to enduring socio‐cultural taboos, despite broader acceptance by others. Such stigma limits product adoption and poses public health risks.
Yunlu Zhao   +3 more
wiley   +1 more source

Not All Open Minds Think Alike: How Rational and Intuitive Open‐Mindedness Shape Responses to Religious Advertising

open access: yesPsychology &Marketing, EarlyView.
ABSTRACT This study examines how consumer responses to religious advertising are influenced by two dimensions of open‐mindedness: rational and intuitive. Across three experiments, participants viewed ads that varied in the strength of their religious cue.
Yeqing Bao   +3 more
wiley   +1 more source

The Phenomenon of Creepiness in a Digital Marketing World

open access: yesPsychology &Marketing, EarlyView.
ABSTRACT Creepiness is a potential negative emotional response by consumers toward the digital data‐driven personalization of marketing efforts. This phenomenon has become increasingly prevalent with the rise of advanced (AI) technologies and inexpensive data collection.
Alisa Petrova   +3 more
wiley   +1 more source

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