Results 211 to 220 of about 4,574,287 (255)
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Impact of social experience on customer purchase decision in the social commerce context
Journal of Systems and Information Technology, 2020This study aims to examine the factor of social experience influencing an individual’s purchase decision in the social commerce (SC) environment by proposing a model developed based on the social impact theory.
Yonathan Dri Handarkho
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, 2020
This study examines the influence of Valence and Source of Online Reviews on a customer's attitude and purchase decision in the context of public and private consumption using social influence theory and the concept of negativity bias.
Sai Vijay Tata, S. Prashar, Sumeet Gupta
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This study examines the influence of Valence and Source of Online Reviews on a customer's attitude and purchase decision in the context of public and private consumption using social influence theory and the concept of negativity bias.
Sai Vijay Tata, S. Prashar, Sumeet Gupta
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The role of virtual try-on technology in online purchase decision from consumers' aspect
Internet Research, 2019Purpose Online shopping has continued to grow in popularity, and the advance of internet technology has enhanced customers’ experiences. One technology online retailers have been using to increase sales is virtual try-on (VTO). The purpose of this paper
Tingting Zhang +3 more
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Effect of Ethnocentrism and Attitude Towards Foreign Brands in Purchase Decision
Vision: The Journal of Business Perspective, 2020Ethnocentrism refers to the intense preference for domestic products or a moral obligation to buy domestic products. With an extraordinary amount and variety of foreign goods and services now being made available to the Indian market, the level of ...
Tijo Thomas, Naveli Singh, K. G. Ambady
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Contemporary Psychology: A Journal of Reviews, 1989
Originally published in Contemporary Psychology: APA Review of Books, 1989, Vol 34(2), 183–184. Reviews the book, Why People Buy by John O'Shaughnessy (see record 1987-97848-000). This work undertakes the task of concisely elaborating the bases of consumer purchase decisions to a nonacademic ...
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Originally published in Contemporary Psychology: APA Review of Books, 1989, Vol 34(2), 183–184. Reviews the book, Why People Buy by John O'Shaughnessy (see record 1987-97848-000). This work undertakes the task of concisely elaborating the bases of consumer purchase decisions to a nonacademic ...
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Intelligent decision support for data purchase
Proceedings of the International Conference on Web Intelligence, 2017The Big Data era is affording a paradigm change on decision-making approaches. More and more, companies as well as individuals are relying on data rather than on the so called "gut feeling" to make decisions. However, searching the Web for carrying out purchases is not completely satisfactory yet, given the arduousness of finding suitable quality data.
Denis Mayr Lima Martins +2 more
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Impact of Purchasing Power on User Rating Behavior and Purchasing Decision
2018Recommender system have broad and powerful applications in e-commerce, news promotion and online education. As we all know, the user’s rating behavior is generally determined by subjective preferences and objective conditions. However, all the current studies are focused on subjective preferences, ignoring the role of the objective conditions of the ...
Yong Wang +4 more
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Media channels and consumer purchasing decisions
Industrial Management & Data Systems, 2015Purpose – The purpose of this paper is to explore the factors determining which communication mediums influence a given consumer deciding to purchase a specific product. Design/methodology/approach – Using a consumer survey and a multivariate probit (MVP) model ...
JongRoul Woo +3 more
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Purchase decision of generation Y in an online environment
Marketing Intelligence & Planning, 2019Purpose The purpose of this paper is to propose the concept of conviction in online environment. It examines the vital role of conviction and firm’s brand reputation while understanding the impact of social media usage and electronic word-of-mouth (EWOM)
S. Prasad, Arushi Garg, S. Prasad
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Drivers of B2B Software Purchase Decisions
2010Organizations are increasingly turning to large, enterprise-wide software systems as potential solutions to managing complex business-to-business (B2B) relationships. These systems become so embedded into the business that they are best understood as socio-technical. The procurement process for such systems needs to be better understood.
Claudia Loebbecke +3 more
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