Results 91 to 100 of about 602,499 (342)

The Influence of Sponsor-Event Congruence in Sponsorship of Music Festivals [PDF]

, 2014
This paper focuses the research on the Influence of Sponsor-Event Congruence toward Brand Image, Attitudes toward the Brand and Purchase Intention. Having reviewed the literatures and arranged the hypotheses, the data has been gathered by distributing ...
Gayatri, G. (Gita), Hutabarat, P. (Penny)   +1 more
core   +3 more sources

LDAcoop: Integrating non‐linear population dynamics into the analysis of clonogenic growth in vitro

Molecular Oncology, EarlyView.
Limiting dilution assays (LDAs) quantify clonogenic growth by seeding serial dilutions of cells and scoring wells for colony formation. The fraction of negative wells is plotted against cells seeded and analyzed using the non‐linear modeling of LDAcoop.
Nikko Brix, Daniel Samaga, Katharina Gehr, Benedek Dankó, Mohamed Schumann, Guido Drexler, Ahmed Alnatsha, Georg Beyer, Ujjwal Mahajan, Martin Selmansberger, Julia Mayerle, Claus Belka, Horst Zitzelsberger, Kirsten Lauber   +13 more
wiley   +1 more source

Peran Green Marketing dan Environmental Attitude dalam Meningkatkan Green Purchase Intention

Shar-E: Jurnal Kajian Ekonomi Hukum Syariah
The purpose of this study was to analyze the effect of green marketing and environmental attitude on green purchase intention, both directly and through the mediation of green brand image and moderation of consumer involvement, in MSMEs in Medan City ...
Ronaldo Gunawan Silalahi, Rosita, Hendry, Yusuf Ronny Edward   +3 more
doaj   +1 more source

Do firms still need to be social? Firm Generated Content in social media [PDF]

, 2019
The aim of this paper is to investigate how firm-generated content (FGC) impacts consumer brand awareness, brand loyalty, and electronic word of mouth (eWOM), and how this, in turn, influences consumer purchase intention. In order to test this conceptual
Konstantoulaki, K., Konstantoulaki, K., Poulis, A., Poulis, A., Rizomyliotis, I., Rizomyliotis, I.   +5 more
core   +2 more sources

Therapeutic strategies for MMAE‐resistant bladder cancer through DPP4 inhibition

Molecular Oncology, EarlyView.
We established monomethyl auristatin E (MMAE)‐resistant bladder cancer (BC) cell lines by exposure to progressively increasing concentrations of MMAE in vitro. RNA sequencing showed DPP4 expression was increased in MMAE‐resistant BC cells. Both si‐DPP4 and the DPP4 inhibitor sitagliptin suppressed the viability of MMAE‐resistant BC cells.
Gang Li, Shuichi Tatarano, Hirofumi Yoshino, Saeki Saito, Mitsuhiko Tominaga, Junya Arima, Ikumi Fukuda, Takashi Sakaguchi, Ryosuke Matsushita, Yasutoshi Yamada, Hideki Enokida   +10 more
wiley   +1 more source

The Effects of Death Anxiety, Health Anxiety and Environmental Anxiety on the Intention to Purchase Eco-Friendly Product and Consumption Behavior

Istanbul Business Research
This study examines the effects of death anxiety, health anxiety and environmental anxiety on the intention to purchase eco-friendly products and consumption behavior. This study also aimed to determine the mediating role of health anxiety, environmental
İlknur Korkmaz, Nil Esra Dal
doaj   +1 more source

PENGARUH CITRA MEREK DAN KUALITAS LAYANAN TERHADAP MINAT BELI TIKET MASKAPAI PENERBANGAN LION AIR [PDF]

, 2015
Ken Disa Chrysossachya Hatta. The Influence of Brand Image and Service Quality towards Purchase Intention of Lion Air Airline Ticket. Skripsi, Jakarta: Marketing Management Concentration, Management Over the Study Program, Department of Management ...
HATTA, KEN DISA CHRYSOSSACHYA
core  

Recurrent cancer‐associated ERBB4 mutations are transforming and confer resistance to targeted therapies

Molecular Oncology, EarlyView.
We show that the majority of the 18 analyzed recurrent cancer‐associated ERBB4 mutations are transforming. The most potent mutations are activating, co‐operate with other ERBB receptors, and are sensitive to pan‐ERBB inhibitors. Activating ERBB4 mutations also promote therapy resistance in EGFR‐mutant lung cancer.
Veera K. Ojala, Sini Ahonen, Sara Peltola, Aura Tuohisto‐Kokko, Olaya Esparta, Peppi Suominen, Anne Jokilammi, Iman Farahani, Deepankar Chakroborty, Nikol Dibus, Steffen Boettcher, Tomi T. Airenne, Mark S. Johnson, Lisa D. Eli, Klaus Elenius, Kari J. Kurppa   +15 more
wiley   +1 more source

PERAN BRAND IMAGE SEBAGAI MEDIATOR ANTARA COUNTRY OF ORIGIN DENGAN PURCHASE INTENTION

E-Jurnal Manajemen, 2018
Penelitian ini bertujuan untuk menjelaskan peran brand image dalam memediasi hubungan country of origin dengan purchase intention. Penelitian dilakukan di kota Denpasar dengan jumlah sampel sebanyak 120 responden yang belum pernah membeli produk mobil ...
Ida Bgs Hendra Prawira Kusuma, I Gusti Ayu Ketut Giantari   +1 more
doaj   +1 more source

PENGARUH ELECTRONIC WORD OF MOUTH (e-WOM) TERHADAP PURCHASE INTENTION PRODUK KOSMETIK WARDAH DENGAN BRAND IMAGE SEBAGAI VARIABEL MEDIASI (Studi pada Konsumen Produk Kosmetik Wardah di Universitas Muhammadiyah Malang) [PDF]

Usage lectronic word of mouth in consumer communications today helped its emergence purchase intention on certain products, especially in the field of cosmetics for women, brand image existing products also help increase consumer purchasing intentions ...
Kurniawan, Erwin Putra Ragil Wahyu
core