Results 11 to 20 of about 22,212 (305)
Event Sponsorship Factors Towards Purchasing Intention [PDF]
Journal of International Business, Economics and Entrepreneurship, 2020 This study was conducted using empirical data to examine objectives by adopting the perception of attendees towards sponsors. Three distinct forms based on Tomalieh (2016) which proposed the relationship between brand knowledge, event sponsor-fit and ...
Nur Farhana Mohd Sah +3 more
doaj +3 more sources
Predictors of Halal Product Awareness and Its Relationship with Purchasing Intention: Evidence from Turkey [PDF]
, 2023 The main purpose of this study is to analyze the relationship of halal product awareness and purchasing intention by using the health consciousness, subjective norms and halal certificate information of Muslim consumers as predictors. In this study where
Nihal Sütütemiz, Metin Saygılı
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Halal Purchase Intention on Processed Food
Tazkia Islamic Finance and Business Review, 2018 The objective of this study is to investigate the factors affecting customers on purchasing halal purchase intention on processed food. A purposive sampling method with 193 respondents and the data analysis is done by SEM-PLS method.
Saniatun Nurhasanah +1 more
doaj +1 more source
Understanding the Impact of Chatbots on Purchase Intention
, 2022 This paper aims to understand the use of chatbots as digital assistants in e-commerce sites. We investigate the impact of several chatbot attributes, specifically perceived usefulness, perceived ease of use, and trust on consumer attitude and satisfaction with the chatbot, and the effect of these two outcomes on purchase intention. A survey was carried
Ana Maria Soares +2 more
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Attitude and Purchase Intention to Generic Drugs [PDF]
International Journal of Environmental Research and Public Health, 2021 Generic drugs were instituted in 1984 in the United States. Since that time, many studies have been conducted in several countries into consumer attitude and behavior when purchasing generic drugs. Understanding the factors that can influence attitude and purchasing intention in this segment has been a challenge.
Ricardo Arcaro +3 more
openaire +2 more sources
Mining Purchase Intent in Twitter
Computación y Sistemas, 2019 Most social media platforms allow users to freely express their beliefs, opinions, thoughts, and intents. Twitter is one of the most popular social media platforms where users’ post their intent to purchase. A purchase intent can be defined as measurement of the probability that a consumer will purchase a product or service in future. Identification of
Haque, Rejwanul +3 more
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Менеджмент та підприємництво: тренди розвитку, 2020 Purchase intention is an important factor for PT Reska Multi Usaha in realizing sustainable business continuity. This study aims at analyzing the increase in purchasing intention through social media marketing and electronic word of mouth with trust as a
Tria Kristina, Catur Sugiarto
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Scientific African, 2023 This research's primary focus was implementing the Fuzzy Set Qualitative Comparative Analysis (FSQCA) approach assisted by Partial Least Squares Structural Equation Modeling (PLS-SEM) to evaluate consumers' purchasing behavior through Online Travel ...
Labti Oumayma, Belkadi Ez-Zohra
doaj +1 more source
Negative Purchase Intent Identification in Twitter [PDF]
Proceedings of The Web Conference 2020, 2020 Social network users often express their discontent with a product or a service from a company on social media. Such a reaction is more pronounced in the aftermath of a corporate scandal such as a corruption scandal or food poisoning in a chain restaurant. In our work, we focus on identifying negative purchase intent in a tweet, i.e.
Samed Atouati, Xiao Lu, Mauro Sozio
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Organic Food: The Factors Influencing Consumers' Purchasing Intention
Jurnal Manajemen Teori dan Terapan, 2023 Objective: This investigation assessed the factors determining consumers' purchasing intention for natural food. This study employs four variables to explain the phenomenon: purchasing intention toward organic food, altruistic value, egoistic value, and ...
Rakotoarisoa Maminiaina Heritiana Sedera +3 more
doaj +1 more source