Results 21 to 30 of about 22,212 (305)
Impact of Advertising Appeals on Purchase Intention [PDF]
Management - Journal for theory and practice of management, 2016 Companies use various appeals in their advertising practice to impact consumers’ attitudes and purchase intention by an advertisement. Advertising appeals can be divided into rational or emotional, depending on whether companies want to influence the rational or the emotional motives of the consumer to purchase of the advertised product. Since there is
Jovanović, Predrag +2 more
openaire +2 more sources
Iqtishaduna: Jurnal Ilmiah Ekonomi Kita, 2022 This research aims to show the influence of brand ambassadors and brand image on buying interest and their impact on purchasing decisions. This study uses a quantitative approach.
Annung Purwati +1 more
doaj +1 more source
Determinants of consumer’s purchasing behavior towards online food delivery services
, 2022 This study aimed to examine the determinants of consumer purchasing behavior towards online food delivery services in Peninsular Malaysia. There were 384 respondents involved in this study from states that are Selangor, Johor, Pulau Pinang, and ...
Saworo, Siti Norizazi Wanani +3 more
core +1 more source
An investigation toward purchase intention of halal beef from traditional market: A TPB perspective
Asian Journal of Islamic Management, 2020 Purpose: The aim of this study was to investigate the consumer behavior toward purchasing intention of halal beef in Yogyakarta traditional Market, by using the Theory of Planned Behavior (TPB) that consisted of attitude behavior, subjective norm and ...
Mohammad Khibran
doaj +1 more source
JPBM (Jurnal Pendidikan Bisnis dan Manajemen), 2023 This study aims to analyze the influence of #RacunTiktok hashtag trends, online customer reviews, and online customer ratings on online purchase intention. The research used quantitative data analysis using structural equation modeling with IBM-SPSS-AMOS.
Syaiful Arifin, Sela Setyorini
doaj +1 more source
The Importance of Brand Image on Consumer Purchase Attitude: A Case Study of E-Commerce in Taiwan
Studies in Business and Economics, 2018 This study intends to investigate the relationships of brand image, consumer purchasing attitude, intention, and loyalty. Purposive sampling is adopted in this study and three hundred questionnaires are sent to graduate students, who have experiences ...
Lin Cheng-Ta Lin, Chuang Shuang-Shii
doaj +1 more source
Luxury Brand Purchasing Intentions of Immigrants in the Australian Context
, 2022 This paper reports on results that aimed to examine the influence of ethnic identity on immigrant consumers' luxury brand purchase intention in their host country and investigate the moderating role of demographic variables on this relationship.
Sharif, Saif Ibn
core +1 more source
Online Purchasing Intention: Factors and Effects [PDF]
, 2012 Consumers’ direct use of Internet to purchase online still remains poor. This reluctance is a difficulty for the survival of e-commerce-based firms. It is then necessary to better attest for the reasons which push consumers to adopt or reject purchasing ...
ZARRAD, Houda, DEBABI, Mohsen
core +1 more source
Young consumers’ intention towards future green purchasing in Malaysia [PDF]
, 2015 Green marketing is all about marketing products that are considered environmentally safe.The purpose of this study is to examine the influence of price, time, and eco-label, on the intention of future green products purchasing among young Malaysian.In ...
Al-Qasa, Khalid +2 more
core +1 more source
Social proof in social media shopping: An experimental design research
SHS Web of Conferences, 2017 The practices of social proof techniques to attract consumers to shop on social media have proliferated over time and been used extensively. The reviewed literature uncovers that social community recommendation, customers’ ratings and reviews, celebrity ...
Abdul Talib Yurita Yakimin +1 more
doaj +1 more source