Results 11 to 20 of about 40,501 (317)
Consumer responses to rebranding to address racism. [PDF]
PLoS ONE, 2023 In 2020, following the death of George Floyd and the renewed national focus on racism, many food brands with racist names and packages announced they would rebrand. Brands differed in their extent of rebranding (some only removed an image, whereas others
Maria Kalaitzandonakes +2 more
doaj +4 more sources
Analysing different aspects and dimensions of rebranding, what is the efficacy of urban rebranding strategies? [PDF]
Fields, 2021 Rebranding strategies are fundamental to counteracting economic degeneration and improving inter-city competitiveness of urban areas. Iconic architecture is often associated with brand identity in this context.
Stacey Barratt
doaj +3 more sources
, 2010 Ten years after its most devastating attack, al-Qaeda has turned into a franchiser, publisher, and occasional climate-change activist. Can the world’s most deadly terrorist group go mainstream and keep its edge?
Archetti, C
openaire +3 more sources
Branding Kristianstad: a case of rebranding and stakeholder engagement [PDF]
Place Branding and Public Diplomacy, 2023 Kristianstad is today in the process of implementing its third place brand in less than 20 years. The purpose of this case study is to describe Kristianstad’s place branding journey with a special focus on the place stakeholders and their involvement and
Lisa Källström, Per Siljeklint
openalex +2 more sources
Rebranding of Predatory Journals and Conferences: Understanding Its Implication and Prevention Strategy. [PDF]
Cureus, 2023 Academic conference participation and publications serve as a litmus test to evaluate researchers irrespective of their scientific discipline. Predatory or fake conferences and journals exploit this issue and rebrand themselves through multiple methods ...
Martinino A +3 more
europepmc +2 more sources
Green rebranding: Regenerative agriculture, future‐pasts, and the naturalisation of livestock
Transactions, 2022 Anxieties around the relationship between livestock agriculture and the environmental crisis are driving sustained discussions about the place of beef and dairy farming in a sustainable food system.
George Cusworth +3 more
openalex +2 more sources
Inclusion in citizen science: The conundrum of rebranding
Science, 2021 Does replacing the term “citizen science” do more harm than good? As the scientific community, like society more broadly, reckons with long-standing challenges around accessibility, justice, equity, diversity, and inclusion, we would be wise to pay ...
C. Cooper +14 more
semanticscholar +1 more source
Research in Hospitality Management, 2022 The purpose of this study is to provide a better insight into the impact of rebranding on stakeholders; the case for this study is the rebranding of the Hotel Management School (HMS).
Anna Spenkelink +2 more
doaj +1 more source
THE EFFECTS OF SERVICE QUALITY AND CORPORATE REBRANDING ON BRAND IMAGE, CUSTOMER SATISFACTION, BRAND EQUITY AND CUSTOMER LOYALTY: STUDY IN ADVERTISING COMPANY AT TVONE [PDF]
Russian Journal of Agricultural and Socio-Economic Sciences, 2016 The purpose of this study was to analyze the effects of service quality on brand image, service quality on customer satisfaction, service quality on brand equity, service quality on customer loyalty, corporate rebranding on brand image, corporate ...
Chaniago A.
doaj +1 more source
Неофилология, 2023 In a situation of intensive changes in society, the conditions for the functioning of companies change dramatically, and there is a need to transform the existing brand. In 2022, the reaction of domestic glossy publications to the objective conditions of
E. A. Zvereva
doaj +1 more source