Results 11 to 20 of about 8,204 (250)
Cakrawala Repositori IMWI, 2023 Di dunia bisnis yang kompetitif, membangun dan mempertahankan kepercayaan konsumen menjadi krusial bagi keberhasilan sebuah merek. Namun, ketika sebuah merek terkait dengan stigma negatif akibat peristiwa masa lalu, langkah strategis yang diperlukan ...
Nadia Husna Wear +2 more
openalex +2 more sources
THE EFFECT OF NEW IDENTITY, NEW IMAGE, AND REPOSITIONING AS A PROCESS OF REBRANDING TOWARD BRAND LOYALTY, BRAND ASSOCIATIONS, PERCEIVED QUALITY AS PART OF BRAND EQUITY [PDF]
Russian Journal of Agricultural and Socio-Economic Sciences, 2018 Media companies are growing rapidly, along with technological advances, where the success of a media must be supported by brand management. This study examines corporate rebranding by changing name, logo and slogan in influencing brand equity in media ...
Setiani T., Antoni, Sujoko A.
doaj +2 more sources
Food Packaging Rebranding Assistance for Vegetable Products of OkeFarm Neglasari Women Farmer Group
Engagement: Jurnal Pengabdian Kepada Masyarakat, 2022 Packaging is one of the aspects that affecting the trust of consumers to a product. As a small enterprise, OkeFarm Neglasari Women Farmer had no packaging expert.
Dimas Bayu Pinandoyo +2 more
doaj +2 more sources
“The Big Resilient” : école et rebranding dans l’après-Katrina
E-REA, 2016 This paper focuses on the reconstruction of New Orleans after Katrina through the lens of the transformation of the city’s school system. When New Orleans commemorated the hurricane’s 10th anniversary, the outcome was not as bleak as one could have ...
Laurie BÉREAU
doaj +2 more sources
Using a Partnership‐Based Approach to Strengthen Acute Care Systems in the Pacific and Timor‐Leste [PDF]
Emerg Med AustralasABSTRACT Emergency and critical care services are essential to universal health coverage. World Health Assembly (WHA) Resolution 76.2, adopted in 2023, outlined the importance of integrated emergency, critical and operative care systems in strengthening primary healthcare capabilities.
Bornstein S +19 more
europepmc +2 more sources
Strategies to Elevate the Brand Image of Nursing: A Scoping Review [PDF]
Int Nurs RevABSTRACT Aim To synthesize evidence on strategies to elevate the brand image of nursing. Background The shortage of nurses worldwide may reflect a significant disconnect between the essential role of nurses in healthcare and public perceptions of the nursing profession.
Yeo A +6 more
europepmc +2 more sources
“Rebranding” Natriuretic Peptides [PDF]
Clinical Chemistry, 2020 James L. Januzzi, Nasrien E. Ibrahim
openalex +3 more sources
PENDAMPINGAN REBRANDING PADA USAHA JAVA KOKEDAMA SOERABAJA KELURAHAN DUKUH PAKIS
Jurnal Penyuluhan dan Pemberdayaan Masyarakat, 2022 Rebranding merupakan cara yang dapat dilakukan sebagai solusi terhadap beberapa permasalahan yang sedang dihadapi oleh UMKM diantaranya yaitu kurang luasnya strategi pemasaran yang digunakan dan desain yang kurang menarik.
Nabilah Nur Amalina +10 more
openalex +3 more sources
Spor Pazarlamasında Rebranding ve Debranding Uygulamaları
Akdeniz Spor Bilimleri Dergisi, 2022 Logolar, geleneksel olarak markayı rakiplerinden ayırt etmeye ve farklılaştırmaya odaklanmış semboller olarak ifade edilmektedir. Logoların markanın anlamını iletmenin yanı sıra hedef kitle üzerinde olumlu duygular yaratabilme gücü de vardır.
Gökhan Aydin, Emre Belli
openalex +3 more sources
Corporate rebranding: An internal perspective [PDF]
Journal of Business Research, 2021 Corporate rebranding that modifies logos, tagline and the corporate brand name is common among practitioners. Available literature reports the success of corporate rebranding by the response and perception of external stakeholders but there is little reflection of the internal perspective.
Joseph, A. +3 more
openaire +3 more sources