Results 221 to 230 of about 8,204 (250)
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EKONOMIKA45 : Jurnal Ilmiah Manajemen, Ekonomi Bisnis, Kewirausahaan
The tourism sector is one of the sectors that has an important role in the growth of the regional and national economy so that development is currently being carried out very intensively.
Yeni Winatasari +5 more
semanticscholar +1 more source
The tourism sector is one of the sectors that has an important role in the growth of the regional and national economy so that development is currently being carried out very intensively.
Yeni Winatasari +5 more
semanticscholar +1 more source
Overcoming resistance to product rebranding
Journal of Product & Brand Management, 2015Purpose – The purpose of this article is to understand how and why consumers resist or accept product rebranding. It seeks to identify and to quantify the drivers of attitudes toward this marketing practice to guide marketing managers in the execution of an effective changeover ...
Collange, Véronique, Bonache, Adrien
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Journal of Public Economic Theory, 2017
AbstractWe develop a theoretical model explaining how the problem of poor labor market outcomes for ex‐convicts might be alleviated by an external intervention. While employers wish to avoid associating with those who will end up returning to crime, they cannot be certain from the available information which convicts will reoffend and which will not ...
Young‐Chul Kim, Glenn C. Loury
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AbstractWe develop a theoretical model explaining how the problem of poor labor market outcomes for ex‐convicts might be alleviated by an external intervention. While employers wish to avoid associating with those who will end up returning to crime, they cannot be certain from the available information which convicts will reoffend and which will not ...
Young‐Chul Kim, Glenn C. Loury
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INTERPRETING THE 'REBRANDING OF BRITAIN'
The Round Table, 2001Improvements made by the Labour government after 1997 in the projection of Britain overseas, sometimes called 'rebranding', were part of the contest between the political parties. The reform agenda of New Labour in opposition included modernizing the constitution, and placing the country in the forefront of the world's knowledge economy.
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Principles of corporate rebranding
European Journal of Marketing, 2008PurposeThe paper aims to highlight the importance of corporate rebranding in branding practice, which is neglected in theoretical treatment, so an extended theory is to be developed.Design/methodology/approachFrom the literature, the existing state of the theory of corporate rebranding is articulated.
Merrilees, Bill, Miller, Dale
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Rebranding Exercise: There's an App for That
American Journal of Health Promotion, 2012Historically, the approach of promoting exercise by emphasizing its effects on long-term health has predominated. Despite this tradition, there is no strong empirical support for such an approach. Recent work has argued that exercise suffers from a “branding problem” and efforts to promote exercise may be better served by switching the focus from the ...
Courtney J. Stevens, Angela D. Bryan
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To brand or to rebrand: Investigating the effects of rebranding on brand equity and consumer attitudes [PDF]
Journal of Brand Management, 2015 In the present study, we intend to contribute to the rebranding literature by investigating: (a) the relative change in customer based brand equity (CBBE) of a brand before and post an evolutionary rebranding announcement; (b) the relative change in CBBE with respect to the market position of the brand (leader/follower) in case of evolutionary ...
Subhadip Roy, Soumya Sarkar
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The rebranding of VoiceStream to T-Mobile
The CASE Journal, 2018Synopsis VoiceStream was a strong brand within the digital wireless communications industry at the time CEO Robert Dodson led the company. It had a loyal following of customers and a strong reputation for value. Despite pushback from senior management, CEO Robert Dotson made the decision to undergo a rebranding strategy during a period of declining ...
Skyler King +2 more
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2009
In a dynamic and globalizing economy the one thing you can be sure of is the constancy of change — technological, societal and political. Add to this the speed of change and it is clear that only the most agile businesses will survive and prosper. Brands must use the winds of change to propel themselves into a stronger position or be blown off course ...
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In a dynamic and globalizing economy the one thing you can be sure of is the constancy of change — technological, societal and political. Add to this the speed of change and it is clear that only the most agile businesses will survive and prosper. Brands must use the winds of change to propel themselves into a stronger position or be blown off course ...
openaire +2 more sources
Chemical & Engineering News, 2021
Pfizer exited the generic drug business in November by combining its Upjohn unit with the generics firm Mylan to form Viatris.
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Pfizer exited the generic drug business in November by combining its Upjohn unit with the generics firm Mylan to form Viatris.
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