Results 21 to 30 of about 8,204 (250)
Research in Hospitality Management, 2022 The purpose of this study is to provide a better insight into the impact of rebranding on stakeholders; the case for this study is the rebranding of the Hotel Management School (HMS).
Anna Spenkelink +2 more
doaj +1 more source
Branding Kristianstad: a case of rebranding and stakeholder engagement
Place Branding and Public Diplomacy, 2023 Kristianstad is today in the process of implementing its third place brand in less than 20 years. The purpose of this case study is to describe Kristianstad’s place branding journey with a special focus on the place stakeholders and their involvement and
L. Källström, Per Siljeklint
semanticscholar +1 more source
REBRANDING DAN UPAYA PENINGKATAN LOYALITAS PELANGGAN
Solusi, 2023 Pasca pandemi Covid-19 telah terjadi pergeseran perilaku masyarakat secara umum, termasuk perilaku konsumen yang disebabkan pembatasan kegiatan masyarakat secara global selama lebih dari 2 tahun.
M. Haris, Diani Lestari
semanticscholar +1 more source
THE EFFECTS OF SERVICE QUALITY AND CORPORATE REBRANDING ON BRAND IMAGE, CUSTOMER SATISFACTION, BRAND EQUITY AND CUSTOMER LOYALTY: STUDY IN ADVERTISING COMPANY AT TVONE [PDF]
Russian Journal of Agricultural and Socio-Economic Sciences, 2016 The purpose of this study was to analyze the effects of service quality on brand image, service quality on customer satisfaction, service quality on brand equity, service quality on customer loyalty, corporate rebranding on brand image, corporate ...
Chaniago A.
doaj +1 more source
PENDAMPINGAN UMKM SALE PISANG MELALUI STRATEGI REPACKAGING, REBRANDING, DAN DIGITAL MARKETING
Jurnal ABDI, 2023 The MSME population has grown rapidly after the large-scale social restriction policy was enacted. The existence of MSMEs become an alternative economic solution for the community in running the family economy which had been stopped due to the pandemic ...
A. Saepuloh, Yeni Suryani, H. Halimah
semanticscholar +1 more source
Communication about rebranding: the case of Polish listed companies
Horyzonty Polityki, 2023 RESEARCH OBJECTIVE: Rebranding is a crucial driver of modern marketing strategies that can only be successful if appropriately communicated to society.
J. Fijałkowska +3 more
semanticscholar +1 more source
Makna Konotasi Rebranding Logo TVRI
Mudra: Jurnal Seni Budaya, 2020 Tulisan ini dibuat guna memahami makna konotasi pada tanda serta pesan komunikasi visual yang terkandung dalam rebranding logo TVRI. Bagi desainer komunikasi visual, mempelajari dan memanfaatkan semiotika komunikasi visual untuk memahami tanda verbal dan
Sumbo Tinarbuko
doaj +1 more source
Postcolonial Analysis of Transcultural News Frames: A Case Study of Facebook Rebranding
Journal of Transcultural Communication, 2023 This study investigates the portrayal of international technology companies in the media, with a specific focus on Facebook rebranding. Utilizing content analysis and correlational observation, we conducted a comparative analysis of search interests and ...
Gopolang Ditlhokwa +1 more
semanticscholar +1 more source
Implementasi metode rebranding pada produk hasil urban farming masyarakat lokal di masa pandemi
BEMAS Jurnal Bermasyarakat, 2023 Salah satu dampak pandemi COVID-19 adalah pengurangan karyawan secara massif. Kondisi ini melahirkan budaya bercocok tanaam dan berkebuh dengan metode metode aquaponik yang ramah lingkungan didaerah RW 6 Bulaksari Kelurahan Wonokusumo. Berdasarkan survey
Rizqa Amelia Zunaidi +2 more
semanticscholar +1 more source
Informasi, 2020 This paper explains how the process of rebranding the logo of the Directorate General of Taxes (DGT) of the Republic of Indonesia carried out by DGT public relations in shaping the image by displaying the cultural values of the Ministry of Finance.
Febri Noviardi +2 more
doaj +1 more source