Results 51 to 60 of about 3,647 (218)

Selling soldiering: Marketisation, gender complementarity and the promise of military femininity in 1990s Sweden

Gender &History, EarlyView.
Abstract This article examines the first large‐scale attempts to recruit women as soldiers and officers in 1990s Sweden, focusing on the techniques and promises employed by the Swedish Armed Forces (SAF). Building on a wide range of documents and audiovisual sources, we demonstrate how the SAF utilised various marketing techniques, including ...
Sanna Strand, Fia Cottrell‐Sundevall
wiley   +1 more source

Rebranding : [PDF]

Este proyecto consiste en un rediseño de Jaal Jao (Jaal Jao, s.f.), una pequeña marca mexicana de cervezas artesanas situada en Puerto Escondido, Oaxaca. Este trabajo surge tras explorar diferentes opciones de rediseño, gracias a un proceso inicial de búsqueda en plataformas digitales como TikTok e Instagram, de empresas dispuestas a colaborar y ...
openaire   +1 more source

Contested Good City Stories from a North Chennai Littoral

International Journal of Urban and Regional Research, EarlyView.
Abstract This article investigates the wilful destruction of Ennore Creek, a littoral wetland system in north Chennai, Tamil Nadu, by a series of shifting statist good city imaginaries expressed in plans, research reports, environmental impact assessments, government orders and court judgements.
Lindsay Bremner, Nityanand Jayaraman, Karen Coelho   +2 more
wiley   +1 more source

Why all these promises? How parties strategically use commitments to gain credibility in an increasingly competitive political landscape

European Journal of Political Research, EarlyView.
Abstract Political parties face inherent risks when making election promises, as voters tend to penalize them for unfulfilled commitments. Nonetheless, parties make hundreds of promises. Why do parties engage in such precarious behaviour? I argue that parties employ a policy‐committing strategy when they need to increase the credibility of their policy
MATHIAS BUKH VESTERGAARD
wiley   +1 more source

Strategi Rebranding Riche Heritage Hotel Malang melalui Instagram @hotelriche [PDF]

Jurnal Nomosleca
Hotels are one of the considerations for visitors to a city. Riche Hotel is one of the hotels in Malang City which was awarded a cultural heritage building by the Malang City Government.
Agnes Kristika Setianing , Indra Novianto Adibayu   +1 more
doaj   +1 more source

Caught between two worlds: Big 4 professionals moving to non–Big 4 firms

Contemporary Accounting Research, EarlyView.
Abstract Researchers have studied the entry of professionals into the public accounting field, their careers at an organization, and their exit from the field. However, they have largely overlooked the mobility of these professionals, whose careers involve firm transfers.
Laurence Daoust, Candice T. Hux, Aleksandra B. Zimmerman   +2 more
wiley   +1 more source

Reconstituting Imagined Communities of Whiteness Through Racial Banishment: The Proposed Deportation Centre at Lindholm and the “Ghetto Law” in Denmark

Antipode, EarlyView.
Abstract This article links the proposal to establish a deportation centre on the island of Lindholm off the coast of Zealand, Denmark, and its extensive media coverage, with the implementation and media portrayal of the “Ghetto Law” aimed at neighbourhoods of racialised Danish citizens.
Erling Björgvinsson
wiley   +1 more source

Good bye Air Zimbabwe….Hello Zimbabwe Airways: Will re-branding solve Air Zimbabwe’s financial woes? [PDF]

African Journal of Hospitality, Tourism and Leisure, 2017
With competition increasing from all corners, airlines have to find new ways to adapt or die. To adapt, Air Zimbabwe has resorted to rebranding to salvage its battered image.
O. Mhlanga, J.N. Steyn, J.P. Spencer
doaj  

Visual Artist, Craftsperson, Entrepreneur or … All in One? Identity Struggles and Juggles in Creative Crafts

Creativity and Innovation Management, EarlyView.
ABSTRACT Social identity theories explain how identities intertwine with individuals' choices and behaviours. Simultaneously, an institutional context imposes constraints on people's agency due to the norms, habits and expectations it engrains. This is the case in the artistic realm, where numerous categorization norms remain implicit.
Anne‐Sophie V. Radermecker, Ellen Loots   +1 more
wiley   +1 more source

Co-Design for Rebranding an Italian Foundation

Agathón, 2019
This paper is based on research conducted by Creative Industries Lab of Politecnico di Milano for creating the new brand image and communication strategy for Fondazione Cariplo. A Co-Design approach has involved both internal and external stakeholders in
Xue Pei, Francesco Zurlo
doaj   +1 more source