Ребрендинг торговой марки на потребительском рынке [PDF]
У статті досліджується ступінь вивченості ребрендингу торгової марки в науковій літературі, розглянуто його місце в продуктово-ринковій стратегії компанії.
Гнідіна, О. Ю. +1 more
core
BEHIND THE FACES OF AESTHETICIZED URBANISM IN TUNXI, CHINA
Abstract Urban policy in China has become increasingly predicated on securing an approved aesthetic that reflects ideological campaigns and political programmes. In highlighting the role of the aesthetic in Chinese urbanism, this article argues that the party‐state draws on an aesthetic palette that places the contemporary urban landscape in a ...
Yanpeng Jiang, Paul Waley, Asa Roast
wiley +1 more source
Interpretation of Dear Me Beauty Product Rebranding: Twitter Users Analysis [PDF]
Lambok Hermanto Sihombing
openalex +1 more source
PRECARIZED AGEING‐IN‐PERIFERIA: Low‐Income Older Adults in a Transforming Neighbourhood
Abstract In this article we investigate how intersecting forms of precarity shape the everyday practices of ageing‐in‐place developed by low‐income older adults in Via Milano, a historically segregated yet rapidly transforming neighbourhood in Brescia, northern Italy. We draw on qualitative and ethnographic research to examine how diverse urban changes—
Marco Alioni, Barbara Badiani
wiley +1 more source
Re-branding Colombia through Urban Transformation and Rural Regional Marketing
Colombia is now projecting a new, positive image to the world after overcoming a past characterised by politically inspired guerrilla warfare and violent conflict with narco-trafficking cartels which had ravaged the country for decades.
Norberto Muñiz Martínez
doaj +1 more source
Learning from a Funders' Collaborative: The Human Services Strategic Restructuring Pilot Project [PDF]
In 2009, Eighteen funders in Northeast Ohio joined together in the Human Services Strategic Restructuring Pilot Project (the Collaborative) to examine how to support nonprofit organizations in strategic restructuring.
Carol K. Willen +3 more
core
Abstract The final Stuart monarch, Queen Anne, has often been overlooked in studies of visual and material culture, particularly of fashion and dress. This article is the first to undertake a qualitative and quantitative analysis of the wardrobe accounts of Queen Anne, situating her consumption within the context of the eighteenth‐century fashion ...
Sarah A. Bendall
wiley +1 more source
“Rebranding” Natriuretic Peptides [PDF]
James L, Januzzi, Nasrien E, Ibrahim
openaire +2 more sources
A Marketing Booklet for the Square Apartel & Arcade: a Way to Attract More Customers to the Hotel [PDF]
The Square Apartel & Arcade is a new exclusive apartelle (a mixture of apartment and hotel) with a “one stop living” concept. It is located at Siwalankerto Street 146 – 148, Surabaya, East-Java, Indonesia.
Goliat, N. N. (Nadia) +1 more
core
Reclaiming professional identity through postgraduate professional development: Career practitioners reclaiming their professional selves [PDF]
Careers advisers in the UK have experienced significant change and upheaval within their professional practice. This research explores the role of postgraduate level professional development in contributing to professional identity. The research utilises
Bimrose J. +35 more
core +2 more sources

