Results 61 to 70 of about 40,501 (317)
Cakrawala Repositori IMWI, 2023 Di dunia bisnis yang kompetitif, membangun dan mempertahankan kepercayaan konsumen menjadi krusial bagi keberhasilan sebuah merek. Namun, ketika sebuah merek terkait dengan stigma negatif akibat peristiwa masa lalu, langkah strategis yang diperlukan ...
Nadia Husna Wear +2 more
semanticscholar +1 more source
Prevalence and Spirometric Transitions of PRISm and Obstruction: A Population‐Based Study
Respirology, EarlyView.ABSTRACT Background and Objective This study aims to assess the prevalence and longitudinal transitions of spirometric patterns defined by the lower limit of normal (LLN) criteria: normal airflow (FEV1/FVC≥LLN, FEV1 ≥ LLN); preserved ratio impaired spirometry (PRISm; FEV1/FVC≥LLN, FEV1 < LLN); or obstruction (FEV1/FVC
Charmaine J. M. Lim +7 more
wiley +1 more source
Rebranding as a way of company long-lasting existence in the market [PDF]
Marketing i Menedžment Innovacij, 2011 In the article the authors investigate the essence of rebranding and experience in it by companies in modern market conditions, reasons, tasks, methods of its conducting.
S.M. Makhnusha, O.V. Oleynik
doaj
BRAND COMMUNICATION OF TOURIST DESTINATIONS DURING THE COVID-19 PANDEMIC
Russian Studies in Culture and Society, 2022 This article explores the effective practices of brand communications of tourist destinations during the pandemic. The relevance of the chosen topic is due to the economic crisis caused by the pandemic and, as a consequence, the need to revise the brand ...
Iulia V. Berval, Guzel R. Karimova
doaj +1 more source
Rebranding as an assessment of brand management strategy: the case of Malaysian Government linked companies (GLCS) / Rosni Jaafar [PDF]
, 2013 This is an exploratory study about organisations using rebranding as a brand management strategy in Malaysia. It aims to identify motivations or reasons for companies to undertake the rebranding exercise and to determine the stages in the rebranding ...
Jaafar, Rosni
core
VISA: Journal of Vision and IdeasThis study aims to analyze the influence of Rebranding, Preceived Quality, and Brand Image on Consumer Loyalty at PT. Copyright Giri Sentosa. This study used quantitative research with 100 respondents.
N. Awwaliyah +2 more
semanticscholar +1 more source
Telangke:Jurnal Telangke Ilmu Komunikasi, 2023 Sale Stock, one of the Marketplaces in the field of women's fashion, is rebranding to Sorabel. This rebranding has been carried out since January 14 2019, accompanied by changes in the form of the website and applications for smartphones. With this title,
Jamiati Kn
semanticscholar +1 more source
Sustainable Development, EarlyView.ABSTRACT Championed as a pathway for sustainable growth, the “blue economy” (BE) has garnered increasing interest in recent decades. International organizations like the World Bank and the Organization for Economic Cooperation and Development (OECD) increasingly point to marine resources and activities as a “new frontier” for economic growth ...
Flora St. Pier +2 more
wiley +1 more source
Economic Anthropology, EarlyView.ABSTRACT In the Chinese kimchi industry, manufacturers employ product names, photographs, and logistical strategies to promote their kimchi's “Koreanness.” So, what makes their kimchi “Korean,” and how does its Koreanness formulate kimchi's commodity value?
Heangjin Park
wiley +1 more source
Assessing the impact of rebranding activities on customer-based brand equity: Evidence from Vietnamese enterprises [PDF]
Innovative MarketingType of the article: Research Article AbstractThe aim of this study is to examine the impact of rebranding, which includes three key activities: repositioning, redesign, and relaunching on the four fundamental pillars of brand equity: brand awareness ...
Thuy Dao Cam +5 more
doaj +1 more source