Results 81 to 90 of about 35,905 (277)

“The Big Resilient” : école et rebranding dans l’après-Katrina

E-REA, 2016
This paper focuses on the reconstruction of New Orleans after Katrina through the lens of the transformation of the city’s school system. When New Orleans commemorated the hurricane’s 10th anniversary, the outcome was not as bleak as one could have ...
Laurie BÉREAU
doaj   +1 more source

Perancangan rebranding gado gado arjuna pak satumin surabaya

, 2022
Ibrahnovan Suly Trizky Darma, Aileena Solictor CR El Chidtian, Aphief Tri Artanto   +2 more
openalex   +1 more source

Non-Price Determinants of Automotive Demand: Restyling Matters Most [PDF]

This paper analyzes market share changes in automobile and light truck submarkets. We find that new product, as measured by restyling, represents the most consistent, dominant determinant of demand.
Edward L. Millner, George E. Hoffer, Oleg Korenok   +2 more
core  

Cultivating inclusive remote workplaces: A serial mediation analysis of employee outcomes

European Management Review, EarlyView.
ABSTRACT The transformation of traditional workplace arrangements has introduced unique challenges for fostering inclusion and retaining organizational identification among remote workers. This study examines how inclusion climate influences employee outcomes in remote work settings ‐ a context that has become increasingly prevalent yet remains ...
Andri Georgiadou, Solon Magrizos, Dorothea Roumpi, Shlomo Tarba   +3 more
wiley   +1 more source

Retrostyling as a historical narrative strategy of culture brands: the case of Burger King and Pepsi in Instagram

Frontiers in Communication
This study explores retrostyling as a strategy for managing visual identity and brand storytelling, comparing how Burger King and Pepsi recover old versions of their logos (instead of updating the latest logo, as is usual in restyling), remodel them, and
Maria Eugenia Martínez-Sánchez, Arnau Roig-Mora, Mariia Hurytska, Lluís Mas Manchón   +3 more
doaj   +1 more source

How do strategic leaders frame corporate purpose? Investigating competing frames and framing approaches in executive discourse

European Management Review, EarlyView.
Abstract Corporate purpose is gaining momentum in contemporary business communities, yet it often appears shrouded in ambiguity. Although research is growing in popularity, the analysis of corporate purpose from the perspective of strategic leaders remains an unexplored domain.
Chiara Pantalena, Luca Manelli, Josip Kotlar, Federico Frattini   +3 more
wiley   +1 more source

Visual Rebranding Desain Kemasan Produk Olahan Gula Jahe Seduh UMKM Berkah di Kabupaten Banyumas

ANDHARUPA: Jurnal Desain Komunikasi Visual & Multimedia
Abstrak Produk gula jahe seduh menjadi salah satu produk olahan rempah di Kabupaten Banyumas tepatnya di Kota Purwokerto. UMKM “Berkah” mencoba memasuki terobosan baru dalam mengejar tren gaya hidup sehat yang kekinian. Untuk meningkatkan eksistensi di
Herta Tri Wahyu, Sarmini Sarmini, Pungkas Subarkah   +2 more
doaj   +1 more source

Too good to be true? A systematic literature review about the ambivalent consequences and managerial challenges of purpose implementation

European Management Review, EarlyView.
Abstract Corporate purpose has rapidly gained prominence in management literature and is considered a highly influential concept in business, promising to enable businesses' transformative power. While most existing studies highlight the positive outcomes of incorporating purpose into organizational frameworks, some research highlights negative ...
Nicole Steller, Guido Möllering
wiley   +1 more source

The use of artificial intelligence in adapting process of UI design system for end customer requirements

Радіоелектронні і комп'ютерні системи
This paper demonstrates an approach for developing an AI-based UI design system to improve a company white labeling (aka rebranding) process. This is the process of removing a product or service's original branding and replacing it with the branding of ...
Kyrylo Polishchuk, Eugene Brezhniev
doaj   +1 more source

RNP's rebranding

, 2023
This presentation explores the why and the how behind the latest RNP's rebranding. The presentation was delivered during the meeting of the Special Interest Group on Marketing and Communications (SIG-marcomms) at TNC23 in Tirana, Albania.
openaire   +1 more source