Results 81 to 90 of about 40,501 (317)
PLACE REBRANDING: THE FUTURE PERSPECTIVES OF THE MUNICIPALITY
OditorToday, places are competing among themselves in the market to attract tourists, students, people, investors. Thus, just like commercial brands, place brands need to distinguish themselves in the market in order to be appealing to the target audience, and
Ž. Radovanović +2 more
semanticscholar +1 more source
Thunderbird International Business Review, EarlyView.ABSTRACT The last few years have seen a reemergence in the awareness of virtual worlds among practitioners and academics. Driven by tech giants' investments, the Metaverse is considered by some as an unprecedented revolutionary technology with the potential to unlock an entire gamut of new unexplored opportunities for both companies and individuals ...
Giulio Ferrigno +2 more
wiley +1 more source
The Strengthening of Region Competitiveness by Implementing City Branding in Yogyakarta
Jurnal Bina Praja, 2017 This study is about City Branding. This research is motivated by the potential of City Branding creation as a way to improve regional competitiveness.
Mercy Pasande, Adi Suhendra
doaj +1 more source
Shrink rethink: rebranding psychiatry [PDF]
British Journal of Psychiatry, 2017 SummaryNegative public attitudes towards psychiatry hinder individuals coming for treatment and prevent us from attracting and retaining the very brightest and best doctors. As psychiatrists we are skilled in using science to change the thoughts and behaviours of individuals, however, we lack the skills to engage entire populations.
Jim, Crabb, Lee, Barber, Neil, Masson
openaire +2 more sources
An Analysis of Consumers’ Perception towards Rebranding [PDF]
, 2023 M.VITHYA, DR. Ti.M.SWAAMINATHAN -
openalex +1 more source
The Milbank Quarterly, EarlyView.Policy Points Ultraprocessed foods (UPFs) are engineered to heighten reward and accelerate delivery of reinforcing ingredients, driving compulsive consumption and disrupting appetite regulation. This is a growing challenge for health policy. UPFs share key engineering strategies adopted from the tobacco industry, such as dose optimization and hedonic ...
ASHLEY N. GEARHARDT +2 more
wiley +1 more source
Ребрендинг торговой марки на потребительском рынке [PDF]
, 2014 У статті досліджується ступінь вивченості ребрендингу торгової марки в науковій літературі, розглянуто його місце в продуктово-ринковій стратегії компанії.
Гнідіна, О. Ю. +1 more
core
Gender &History, EarlyView.Abstract This article examines the first large‐scale attempts to recruit women as soldiers and officers in 1990s Sweden, focusing on the techniques and promises employed by the Swedish Armed Forces (SAF). Building on a wide range of documents and audiovisual sources, we demonstrate how the SAF utilised various marketing techniques, including ...
Sanna Strand, Fia Cottrell‐Sundevall
wiley +1 more source
Socialism sucks: campus conservatives, digital media, and the rebranding of Christian nationalism
Information, Communication & SocietyIn this blended ethnography, combining fieldwork with campus conservative organizations/figures and digital ethnography of their social media, we explore how capitalism, Christianity, and conservatism are brought together and branded for youth.
Catherine Tebaldi, Katie Gaddini
semanticscholar +1 more source
THE CHAINMAKER: How Intermediaries Sustain Urban Policy Initiatives over Time
International Journal of Urban and Regional Research, EarlyView.Abstract Practitioners implementing urban climate initiatives are frequently faced with the intermittent nature of urban projects and the short‐termism of policy experiments. In this conjuncture, understanding how urban transformations are advanced necessitates grasping how small‐scale efforts are carried forward or sustained despite these brief time ...
HANNA HILBRANDT +2 more
wiley +1 more source