Results 81 to 90 of about 8,204 (250)
Mentoring MSMEs through E-Promotion as A Rebranding Strategy Based on Local Wisdom
The pandemic affects Micro, Small, and Medium Enterprises (MSMEs) as an economic sub-sector. MSMEs products have marketing problems, so many unsold products.
Ning Karnawijaya+3 more
semanticscholar +1 more source
Abstract Issue There is a growing alcohol‐free and low‐alcohol (no/lo) drinks market in Great Britain. Insight about when this emerged and how it has developed is needed to inform and interpret the growing body of research into the use of no/lo drinks. We therefore document the development of the no/lo market in Great Britain between 2011 and 2022 and ...
Nathan Critchlow+6 more
wiley +1 more source
ABSTRACT In East Africa, social enterprises that fuse development work with entrepreneurial activities and a language of ‘innovation’ are becoming prominent. Critical of the NGO/donor model, which they hold as unsustainable, such organizations are funded by corporate investment and philanthropic capital but aim for self‐reliance through enlisting local
Edwin Ambani Ameso, Ruth Jane Prince
wiley +1 more source
Rebranding of TV Channel Domashny
In this article we are discussing rebranding of Russian TV Channel Domashny: alternatives of logotypes and programs content of TV Channel. Successful rebranding let the channel move to a new level of development, attract attention of new clients and ...
O Yu Nelikaeva
doaj
Binong Jati is one of the creative tourism urban villages created by the Bandung city administration as part of a program to boost the tourism industry.
Primaura Meiracaesara Allikanaya+1 more
doaj +1 more source
The Strengthening of Region Competitiveness by Implementing City Branding in Yogyakarta
This study is about City Branding. This research is motivated by the potential of City Branding creation as a way to improve regional competitiveness.
Mercy Pasande, Adi Suhendra
doaj +1 more source
THEORETICAL ASPECTS OF THE ORGANIZATION BRAND MANAGEMENT
The subject matter of research in the article is the development of the concept of "brand", as well as modern approaches to the process of brand formation of the organization. Recent decades the concept of "brand" has become widespread.
Oksana Kononenko
doaj +1 more source
Investigating the impact of postponement and stock‐sharing strategies on prepositioned relief stocks
Abstract Prepositioning is a critical disaster preparedness mechanism for humanitarian organizations (HOs) but requires significant investment. Improving the efficiency of prepositioned stocks is a primary concern within the humanitarian community. This study, conducted in collaboration with the Emergency Supply Prepositioning Strategy (ESUPS) Working ...
Lamia Gülnur Kasap‐Şimşek+2 more
wiley +1 more source
Good bye Air Zimbabwe….Hello Zimbabwe Airways: Will re-branding solve Air Zimbabwe’s financial woes? [PDF]
With competition increasing from all corners, airlines have to find new ways to adapt or die. To adapt, Air Zimbabwe has resorted to rebranding to salvage its battered image.
O. Mhlanga, J.N. Steyn, J.P. Spencer
doaj
ABSTRACT Drawing on Guy Debord's concept of the spectacle, this article aims to extend our understanding of the way in which certain non‐governmental organizations (NGOs) spectacularize their performance in the context of disaster situations and the continued co‐existence of a multiplicity of accountabilities, with reference to the 2015 Nepal ...
Pawan Adhikari+4 more
wiley +1 more source