Probiotics: achieving a better regulatory fit. [PDF]
The development and marketing of new probiotic products, substances containing live microorganisms that have a beneficial effect on the human body, have dramatically increased over the last few years. This article examines how the Food and Drug Administration and Federal Trade Commission currently regulate probiotics and makes recommendations as to ...
Hoffmann, Diane E. +5 more
openaire +2 more sources
Impact of the anti-consumption lifestyle on brand attitudes via green advertising: The moderating effect of message types [PDF]
The purpose of this study is to examine how anti-consumption lifestyles affect the brand attitude through the benefits (utilitarian environmental and warm glow) of green advertising.
Hee Jung Lee
doaj +1 more source
The Effect of regulatory fit on performance: A lab experiment [PDF]
This study examines the effect of a fit between regulatory focus and goal orientation on performance in a cognitive task. According to regulatory fit theory, a fit between regulatory focus and goal orientation can have positive effects on performance ...
Rosa Hendijani, Mohammad Arab
doaj +1 more source
Impact of Regulatory Focus Orientations on Iranian Intermediate EFL Learners' Fluency and Accuracy in an L2 Oral Task Performance [PDF]
This study employed 2 theories of motivation (i.e., the regulatory focus and the regulatory fit) to examine how L2 students with different motivational compositions perform L2 oral tasks, especially in terms of accuracy and fluency. The researchers asked
Pardis Davoudian Dehkordi +2 more
doaj +1 more source
Harbingers of foul play: A field study of gain/loss frames and regulatory fit in the NFL [PDF]
Do people cheat more when they have something to gain, or when they have something to lose? The answer to this question isn’t straightforward, as research is mixed when it comes to understanding how unethical people will be when they might acquire ...
Evan Polman +2 more
doaj +2 more sources
Influence of Regulatory Fit Theory on Persuasion from Google Ads: An Eye Tracking Study
Search engine marketing accounts for a high percentage of investment in platforms such as Google. Several studies have confirmed that users have a negative bias towards advertisements, so we apply social psychology theories via the elaboration ...
Yessica-Ileana Giraldo-Romero +4 more
doaj +1 more source
Diversification of Advertising Research Based on Regulatory Focus Theory
Regulatory focus theory has most frequently been applied in the field of marketing and consumer research in recent years. This paper reviews the theory applied to research on advertising, which can be divided into three categories of regulatory focus ...
Makoto Ono
doaj +1 more source
Numerous major holidays celebrate socially gathering in person. However, in major holidays that happened during the pandemic, desires to nurture relationships and maintain holiday traditions often conflicted with physical distancing and other measures to
Leigh Ann Vaughn +5 more
doaj +1 more source
Toward a New Approach to Investigate the Role of Working Memory in Stereotype Threat Effects
Stereotype threat arises when the activation of negative stereotypes about a group impairs performance of stigmatized individuals on stereotype relevant tasks.
Margaux Piroelle +2 more
doaj +1 more source
Regulatory fit buffers against disidentification from groups. [PDF]
Disidentification refers to people’s active psychological distancing from a group due to a negative self-defining affiliation with the group. Because disidentification can threaten group survival and group functioning, it is important to gain insight into factors that potentially buffer its occurrence.
Hamstra, Melvyn R. W. +4 more
openaire +2 more sources

