Results 271 to 280 of about 14,727,177 (341)

Do Social Media Marketing Activities Enhance Customer Equity? An Empirical Study of Luxury Fashion Brand

Journal of Business Research, 2012
Angella Kim, Eunju Ko
exaly   +2 more sources

Daily Supportive Equity in Close Relationships

Personality and Social Psychology Bulletin, 2003
Receiving support in committed relationships has frequently been associated with negative psychological outcomes in the recipient, such as increased distress. The authors hypothesized that these negative effects could be offset by support recipients' reciprocation of support, that is, by creating a sense of supportive equity.
Marci E J, Gleason, Masumi, Iida, Niall, Bolger, Patrick E, Shrout   +3 more
openaire   +2 more sources

The Equity Principle in Employment Relationships

2010
If you think of Reinhard Selten, you might first think of his outstanding contributions to game-theory which were honored with the Prize in Economic Sciences in Memory of Alfred Nobel in 1994. 1 At the same time, you might think of his devotion to the field of bounded rationality and his continual effort to promote the use of experiments in the ...
Goerg, S., Kube, S.
openaire   +2 more sources

Modelling the relationship between developed equity markets and emerging equity markets

2014 IEEE Conference on Computational Intelligence for Financial Engineering & Economics (CIFEr), 2014
This study examines the dynamic linkages between the major equity markets of the world (USA, Japan and Britain) and the emerging markets of South-East Europe (Croatia, Slovenia and Hungary). In particular, we discuss possible differences between their interdependences during the period of the dot-com speculative bubble, as well as during the period of ...
Zvonko Kostanjcar, Branko Jeren, Zeljan Juretic   +2 more
openaire   +2 more sources

The Equity-Efficiency Relationship

2008
Working papers series, ISSN 2628-1724, 2008, Heft ...
Arkhiiereiev, Sergii, Schwödiauer, Gerhard   +1 more
openaire   +1 more source

The influence of parasocial relationship in fashion web on customer equity

Journal of business research, 2019
With the global rise of the internet economy, firms are increasingly involved in marketing processes with social networking sites (SNSs) as the carrier.
Chun-Lin Yuan, Hakil Moon, K. H. Kim, Shu-Man Wang   +3 more
semanticscholar   +1 more source

The Judgment of Equity in Intimate Relationships

Social Psychology Quarterly, 1994
This paper examines how individuals in intimate relationships come to decide whether their relationship is equitable. We study two types of intimate relationships-married couples and heterosexual cohabiting couples-using questionnaire data to analyse how a variety of factors affect the judgment of equity.
Peter Kollock, Philip Blumstein, Pepper Schwartz   +2 more
openaire   +1 more source

Customer equity drivers and repurchase intent among B2B customers: the moderating role of perceived switching cost

Journal of Business & Industrial Marketing, 2023
Purpose This study aims to investigate the role of three customer equity drivers on customer repurchase intent in business-to-business (B2B) markets. It also explores the interconnected nature of equity drivers, specifically, the effects of brand equity
Vibhava Srivastava, Deva Rangarajan, Vishag A. Badrinarayanan   +2 more
semanticscholar   +1 more source

Consumer equity in relationship marketing

Journal of Consumer Marketing, 1998
The paper examines the current state of relationship marketing in the consumer services market. It questions whether relationships are mutually beneficial to suppliers and customers and argues that the relationship is managed by the retailer primarily for their gain whereas the customer might benefit more from alternative, immediate rewards. This leads
Isabelle Szmigin, Humphrey Bourne
openaire   +1 more source

Relationship Marketing, Orientation, Brand Equity and Firm Value: The Mediating Role of Customer Value—An Emerging Market Perspective

Journal of Relationship Marketing, 2019
This study investigates how customer value mediates the relationship between relationship marketing and firm value, and how brand equity mediates the relationship between relationship marketing and firm value in the telecommunications industry in Ghana ...
G. Amoako
semanticscholar   +1 more source