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Developing Relationship Equity in International Markets

Journal of Relationship Marketing, 2006
SUMMARY One fundamental premise driving relationship marketing theory and practice is that a firm's relationships with its customers enhances their satisfaction and loyalty to the firm and that such loyalty contributes to higher profitability for the firm. We label the outcome of relationship marketing strategies as relationship equity and using extant
Gopalkrishnan R. Iyer, Arun Sharma, David Bejou   +2 more
semanticscholar   +3 more sources

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The evolution from brand equity to customer relationship equity to trust equity: the new challenge

International Journal of Business Excellence, 2009
Brand equity and Customer Relationship Management (CRM) have both received considerable attention during the last decade, but have either played down or ignored the importance of trust in building a relationship. This article attempts to examine these concepts and integrate them into a new model of Customer Relationship Equity (CRE).
W. Lundstrom
openaire   +2 more sources

The frequency of positive and negative interactions influences relationship equity and trust in automation.

Applied Ergonomics, 2023
The purpose of this study was to 1) examine whether frequency of positive and negative interactions (manipulated via reliability) with a computer agent had an impact on an individual's trust resilience after a major error occurs and 2) empirically test ...
W. H. Sharp, Kenneth M. Jackson, Tyler H. Shaw   +2 more
semanticscholar   +1 more source

Fairer Sex: The Role of Relationship Equity in Female Sexual Desire

Journal of Sex Research, 2022
Previous investigations into Female Sexual Desire (FSD) have been focused on women’s biological, cognitive, and emotional processes, despite evidence that FSD is also responsive to relational contexts.
Eva E Johansen, A. Harkin, Fionna Keating, A. Sanchez, S. Buzwell   +4 more
semanticscholar   +1 more source

Linking relationship equity to brand resonance in a social networking brand community

Electronic Commerce Research and Applications, 2019
Relationship equity and brand equity are two foundational aspects that underpin marketing academics and practices. However, marketing scholars rarely integrate these two aspects to create synergized value.
Ya-Yun Cheng, Wei-Feng Tung, Ming-Hsien Yang, Chang-Tang Chiang   +3 more
semanticscholar   +1 more source