Results 1 to 10 of about 1,176,578 (194)
Customer equity of Pakistani fast food restaurant: A study of attitudinal customer equity [PDF]
Management Science Letters, 2017 Customer Equity is true representative of relationship marketing. There are two major approach-es to measure Customer Equity: Transaction/sales based approach and Attitudinal Approach.
Zubair +3 more
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Marketing assets: Relating brand equity and customer equity [PDF]
Intangible Capital, 2016 Purpose: Brand equity and customer equity are inextricably linked. Some authors propose that marketing activities build these intangible assets simultaneously. In contrast, others suggest that brand equity is an antecedent of customer equity.
Jaime Romero, María J. Yagüe
doaj +6 more sources
Effect of Social Media Marketing of Luxury Brands on Brand Equity, Customer Equity and Customer Purchase Intention [PDF]
Amfiteatru Economic, 2023 The study conducted primarily examined the effect of Social Media Marketing Effect on Brand equity in creating Purchase Intention and Customer equity.
Rizwan Raheem Ahmed +4 more
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THE EFFECTS OF SERVICE QUALITY AND CORPORATE REBRANDING ON BRAND IMAGE, CUSTOMER SATISFACTION, BRAND EQUITY AND CUSTOMER LOYALTY: STUDY IN ADVERTISING COMPANY AT TVONE [PDF]
Russian Journal of Agricultural and Socio-Economic Sciences, 2016 The purpose of this study was to analyze the effects of service quality on brand image, service quality on customer satisfaction, service quality on brand equity, service quality on customer loyalty, corporate rebranding on brand image, corporate ...
Chaniago A.
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JPPI (Jurnal Penelitian Pendidikan Indonesia), 2023 The study involved 300 MSME customers of PT BSM in North Sumatra, aiming to investigate the impact of learning and memory on financing decisions, with brand equity as a mediating variable. The study also incorporates the Maqasid Shariah perspective. This
Sarwoto Sarwoto +3 more
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The Role of Social Media Marketing Activities on Customer Equity Drivers and Customer Loyalty
AFEBI Management and Business Review, 2020 During the past few years, adoption of e-commerce in Indonesia has been increasing along with other trends in information , communication and technology sector such as widespread use of smartphones and social media.
Vika Ansy Anggraini, Arga Hananto
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Customer satisfaction and trust interaction model [PDF]
Management Science Letters, 2021 The purpose of this study is to identify and analyze the interaction between customer satisfaction and trust in a structural model. Sample consists of 210 Suzuki motor bikes’ users, aged 17-64, domiciled in Medan.
Napitupulu, Runggu Besmandala +3 more
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Research on brand extension feedback effects based on customer equity
South African Journal of Business Management, 2015 As a strategy for enterprises to expand the scale of their operations, brand extension could also generate feedback effect diluting parent brand's customer equity.
J. Shao, J. Zhang, K. Chen
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Frontiers in Psychology, 2022 Management research is allocating energies to seek ways to improve organizational performance. Branding has become a significant phenomenon that academicians and scholars have studied.
Yonggang Qiao, Xirui Yin, Gao Xing
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Cogent Business & Management, 2023 This study examines the impact of Digitalized Environmental, Social, and Governance (DESG) practices on rural banks in Ghana, focusing on their relationship with stakeholder engagement, customer loyalty, brand equity, and financial performance. The study
Francis Atta Sarpong +5 more
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