Results 31 to 40 of about 1,176,578 (194)
International Journal of Management and Economics, 2020 This study investigates brand equity dimensions and customer retention of the Nigerian telecommunications industry. Cross-sectional research design was adopted to survey 368 postpaid subscribers.
Kunle Ladipo Patrick +2 more
doaj +1 more source
, 2016 Although there are a range of conceptual and theoretical studies about customer equity (CE) measurement and management in the literature, there are few empirical studies where these two concepts are examined together. This paper focuses on the need for a
Andrews, Lynda +2 more
core +1 more source
Increasing customer equity through social media content and engagement
Entrepreneurial Business and Economics Review, 2023 Objective: The objective of the article is to investigate the impact of social media content on engagement and customer equity. The moderating role of the customer relationship is also analyzed.
Angga Febrian
doaj +1 more source
Customer equity management : the impact of strategy drivers and customer data management on customer equity outcomes [PDF]
, 2013 This research contributes to the field of customer equity by examining how important the strategy drivers of consumption and customer data management are in contributing to the value of the customer asset.
Carr, Anthony A.
core
CUSTOMER EQUITY MANAGEMENT THROUGH CUSTOMER ENGAGEMENT: A CRITICAL REVIEW [PDF]
Challenges of the Knowledge Society, 2018 The current trends in business processes call for companies to operate in a highly competitive environment. Part of the changes observed is the increased focus on customer retention.
Darina PAVLOVA
doaj
International Journal of Management and Business AppliedThe rapid growth of the information technology industry has driven the demand for high-quality IT training. Intensive bootcamp IT programs have increasingly become the primary choice for individuals seeking to enter this industry. Through effective IT bootcamps, individuals can acquire skills that align with the rapidly evolving job market demands ...
Awalludin Awalludin, Jerry Heikal
openaire +1 more source
, 2015 This study investigated the effect that negative online customer reviews have on brand equity and purchase intention. This research examined the influence of negative electronic word of mouth (eWOM) on brand equity, as influenced by customer review ...
Beneke, Justin +7 more
core +1 more source
The Impact of Brand Equity on the Achievement Customers’ Loyalty to the Brand: An Empirical Study of a Sample of Vodafone's Customers [PDF]
Management and Economics Review, 2018 This study aims to discover the role of the brand equity in the process to achieving the brand loyalty from customer perspective, which is represented the dominant perspective and favored by the majority of academics and practitioners in Marketing ...
Zaki Muhammad ABBAS BHAYA +1 more
doaj +1 more source
Sustainable Business and Society in Emerging Economies, 2021 This study intends to explore the positive impact of perceived Corporate Social Responsibility (CSR) on brand equity with respect to behaviors and emotions.
Mashari Mahmood +3 more
doaj +1 more source
Customer equity drivers, customer experience quality, and customer profitability in banking services: the moderating role of social influence [PDF]
, 2020 Financial service organizations are increasingly interested in ways to improve the service experience quality for customers, while customers progressively perceive the commoditization of banking services.
Gao, L. (Xuehui) +2 more
core +1 more source