Results 11 to 20 of about 1,176,578 (194)
Moving from Customer Lifetime Value to Customer Equity [PDF]
Quantitative Marketing and Economics, 2009 We study the consequence of moving from Customer Lifetime Value maximization to Customer Equity maximization. Customer equity has traditionally been seen as the discounted sum of the lifetime earnings from all current and future customers and thus it has been largely assumed that maximizing customer lifetime value would lead to maximum customer equity.
Drèze, Xavier, Bonfrer, André
openaire +9 more sources
A marketing view of the customer value: Customer lifetime value and customer equity [PDF]
South African Journal of Business Management, 2013 Throughout this research the customer valuation trend in marketing is going to be reviewed, emphasizing Customer Lifetime Value and Customer Equity measures.
A. M. Estrella-Ramón +3 more
doaj +4 more sources
Navigating the Digital Landscape: The Impact of Social Media Agility on Customer-Based Brand Equity, Customer Engagement and Customer Motivation [PDF]
Journal of Theoretical and Applied Electronic Commerce ResearchDespite the increasing number of social media users and the advantages linked to agility in other areas, the implementation of agility within a social media framework remains unexamined.
Chinedu Felix Ikoko +2 more
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A New Model for Customer Equity
Journal of Business Research - Turk, 2017 In this study, the fundamental model of customer equity is studied and an alternative model is tested where attitudinal and behavioral customer loyalty are treated as two additional individual components of customer equity. In gathering required data, survey method is used with 377 respondents based on judgement sampling.
Özgen, Pelin
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Investigating the impact of customer-based brand equity on customer satisfaction and brand loyalty in the online shopping goods retail industry in Australia [PDF]
, 2023 This research study uses Keller’s Customer-Based Brand Equity (CBBE) model to analyze the concept of customer satisfaction and brand loyalty among clients of online retailers in Australia.
Khurram, Sana
core +1 more source
Determining the indirect value of a customer [PDF]
, 2008 The issue of accountability in marketing has led to a substantial and growing body of work on how to value customer relationships. Net present value methods (customer lifetime value / customer equity) have emerged as generally preferred ways to assess
Ryals, Lynette
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Customer Equity Management [PDF]
Journal of Service Research, 2002 The authors present an overview of a new approach to marketing—one that seeks to maximize customer equity by managing the customer asset. Using a resource-based view, the article provides a framework for approaching marketing through the lens of the customer asset.
John E. Hogan +2 more
openaire +1 more source
The impact of brand concept on brand equity [PDF]
Asia Pacific Journal of Innovation and Entrepreneurship, 2017 Purpose - Researches on the impact brand equity have grown considerably in recent years, as it has been shown to have significant impact on a company’s financial performance.
Joo-Eon Jeon
doaj +1 more source
, 2021 Penelitian ini bertujuan untuk mengetahui pengaruh media marketing activity terhadap customer loyalty melalui variabel perantara (mediator) yang terdiri dari value equity, brand equity, dan relationship equity.
Muchtar, Fatimah, Situmorang, Melvayanti
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From organizational agility to brand equity: Customer-perceived dynamic capabilities and service innovation [PDF]
Innovative MarketingType of the article: Research Article AbstractOrganizational agility and service innovation have become critical strategies for strengthening customer-based brand equity in highly competitive hospitality markets.
Evo Sampetua Hariandja +2 more
doaj +1 more source