Customer equity: dimensions and realisation process [PDF]
, 2009 A number of researcher and practitioners have identified a dramatic increase in competition and market transparency as the driving force behind the decline in customer loyalty in the financial services sector (e.g. Caruana, 2002).
Abele, Karin P. N.
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Investigating the relationship between customer equity and the performance of Parsian International Hotels Corporation [PDF]
مدیریت بازرگانی, 2015 The purpose of this research was to investigate the relationship between customer equity and the performance of Parsian International Hotels Corporation. For this reason it’s an applied and descriptive research.
Hashem Aghazade +2 more
doaj +1 more source
Measuring customer-based brand equity
, 1995 Brand equity is very important to marketers of consumer goods and services. Brand equity facilitates in the effectiveness of brand extensions and brand introductions.
Sharma, Arun +5 more
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Factors affecting customer equity in UK online-only fashion brands
, 2021 This dataset captures responses from men and women (50/50 split) aged 18-35 on their purchases from the following online-only fast fashion brands operating in the UK: Purchased from Asos, Boohoo, LaRedoute, Missguided, Want That Trend, Very, Pretty ...
Faculty of Business and Creative Industries +1 more
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The Impact of Customer-Based Brand Equity on Customer Acquisition and Customer Retention [PDF]
, 2010 The topic of marketing accountability is of great interest to marketing researchers and professionals. In this paper, we model the impact of customer-based brand equity on customer acquisition and customer retention which can be used as the basis for ...
Stahl, F, Heitmann, M, Lehmann, D R
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تحقیقات بازار یابی نوین, 2014 Abstruct: The development of telecom companies in the world and the maturity of markets of such services, the management of customer loyalty has become a major concern in the company. This research is trying to provide a model for mobile service customer
manigeh Bahrainizadeh, Leila Tavasoli
doaj
The Linkage among Customer Equity Drivers: Building Customer Value Equity Model [PDF]
IBT Journal of Business Studies, 2018 This study examines the relationship among customer equity drivers and develops the customer value equity model. Many companies are facing the problem of how to use the customer equity and which of its drivers should be focused first. By exploiting the relationship among customer equity drivers, a customer value equity model is developed and tested in ...
openaire +1 more source
Explaining the Influence of Organizational Citizenship Behavior on Customer Satisfaction and Brand Equity in the Banking Industry Emphasizing on the Threats and Opportunities [PDF]
مدیریت بازرگانی, 2014 In order to enhance positive effects of organizationalcitizenship behavior along with a decent brand management, companiesneed to execute strategies to develop and reinforce brand equity. For this,the present research investigates the importance of brand
Abbas Ali Rastgar +1 more
doaj +1 more source
Customer assets and customer equity: Management and measurement issues
, 2010 In spite of the current focus on marketing accountability and the growing body of research into customer equity and customer lifetime value, the finance community has not shown any noticeable interest in these increasingly well established marketing ...
Lynette Ryals, Andreas Persson
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Customer Engagement and its Outcomes: The Cross-Level Effect of Service Environment and Brand Equity
, 2019 This research seeks to address a void in the literature by exploring both individual and organizational attributes that associate with customer engagement.
Ou, Juanjuan +3 more
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