Tạp chí Khoa học Đại học Mở Thành phố Hồ Chí Minh - Kinh tế và Quản trị kinh doanh, 2020 This study is based on inheritance patternsof customer-basedbrand equity in terms of customer perception by two authors of Aaker (1992,1996) and Keller (1993,2013) to explorethe components of brand equity in the banking sector and ...
Hoàng Thị Phương Thảo +1 more
doaj
The Effect of Social Media Promotion on Customer Loyalty Mediated by Brand Equity at Dekabeads
Sistemasi: Jurnal Sistem InformasiThe increasingly dynamic competition in the handmade accessories retail sector encourages SMEs to manage promotional strategies more effectively in order to retain customers.
sherli rahmania, Apriansyah Putra
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Customer Equity Management in kontinuierlichen Dienstleistungen
, 2005 Customer Equity Management in kontinuierlichen ...
Burmann, Christoph, Hundacker, Stefan
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An investigation on the effect of advertising corporate social responsibility on building corporate reputation and brand equity [PDF]
Management Science Letters, 2013 Corporate social responsibility (CSR) plays an important role on creating a good image for business owners especially in banking industry. In this paper, we present an empirical survey to measure the impact of CSR on increasing reputation as well as ...
Hamid Reza Saeednia, Zahra Sohani
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Brand Communications and Customer Equity: The Mediating Role of Brand Knowledge and Word of Mouth Ads [PDF]
Romanian Economic Journal, 2020 Brand communication and customer equity are two important concepts in the field of online stores and businesses and considered as criteria for marketing success.
Kianoosh Moradi +2 more
doaj
Customer lifetime value and customer equity models using company-reported summary data
, 2023 Customer lifetime value and customer equity models using company-reported summary ...
J Villanueva (13637191) +2 more
core
THE CUSTOMER LIFETIME VALUE CONCEPT AND ITS CONTRIBUTION TO CORPORATE VALUATION [PDF]
The shareholder value and the customer lifetime value approach are conceptually and methodically analogous. Both concepts calculate the value of a particular decision unit by discounting the forecasted net cash flows by the risk-adjusted cost of capital.
Matthias Braehler +2 more
core
Evaluating brand equity in the hospitality industry: Insights from customer journeys and text mining
International Journal of Information Management Data InsightsTo achieve effective marketing, continual enhancement of product and service quality is pivotal. Assessing brand equity encompasses diverse methods, including questionnaires and interviews, unearthing invaluable customer insights.
Intaka Piriyakul +2 more
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Managing customer relationships: Should managers really focus on the long term? [PDF]
Researchers and business thought leaders have emphasized that, towards maximizing the lifetime value of customers, firms must manage customer relationships for the long term.
Villanueva, Julian +3 more
core
CUSTOMER RELATIONSHIPS AND BRAND EQUITY IN CHINA'S BANKING SERVICES
Faces: Revista de Administração, 2008 Despite tremendous interest in brand equity and relationship marketing, little conceptual development has addressed whether relationships exist between these important marketing issues.
Marin A. Marinov +2 more
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