Results 71 to 80 of about 1,176,578 (194)

PENGARUH BRAND EQUITY SEPEDA MOTOR TERHADAP KEPUASAN KONSUMEN (Studi Kasus Pengguna Sepeda Motor Honda Pada Mahasiswa Universitas Muhammadiyah Magelang)

Jurnal Analisis Bisnis Ekonomi, 2017
This is a research which observes the influence Brand Equity motorcycle’s to customer saisfaction to Honda’s user university student,. Muhammadiyah Magealang University, Brand Equity is measured through variabel such as brand loyalty, brand awareness ...
Lukluk Atul, Jangkung Admadi
doaj  

Predicting Customer Potential Value: an application in the insurance industry [PDF]

For effective Customer Relationship Management (CRM), it is essential to have information on the potential value of customers. Based on the interplay between potential value and realized value, managers can devise customer specific strategies.
Verhoef, P.C., Donkers, A.C.D.
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PENGARUH BRAND EQUITY, PERSEPSI HARGA DAN DISTRIBUSI TERHADAP KEPUASAN PELANGGAN PRODUK PAKAIAN MEREK OLD BLUE COMPANY

MIX: Jurnal Ilmiah Manajemen, 2015
: This thesis aims is to know effect of brand equity, perceived price, and distribution to customer satisfaction on apparel brand Oldblue Company. The method that used is an explanatory analysis by data collection through literature review, observation ...
Ludfi Mariadi, Havidz Aima
doaj  

Customer Equity Management in a Commercial Bank

Scientific monograph explores the problems associated with customer equity management in a commercial bank. The authors perform assessment of efficiency of banking sector in Latvia and the countries of Central and Eastern Europe using parametric and non ...
Eriņa, Jana, Lāce, Nataļja
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Customer lifetime value and customer equity models using company-reported summary data

, 2011
Customer lifetime value and customer equity models using company-reported summary ...
J Villanueva (13637191), Bernd Skiera (13060869), T Wiesel (13637188)   +2 more
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EVALUATING LOYALTY IN SOUTH AFRICA’S HOTEL INDUSTRY: THE EFFECT OF SERVICE QUALITY AND BRAND EQUITY

Economic Review
The hotel industry in South Africa is fiercely competitive, with a range of accommodation options from international chains to boutique establishments.
Sharmila Ragunanan, Michael C. Cant, Johannes A. Wiid   +2 more
doaj   +2 more sources

From Recognition to Reputation: The Path to City Brand Equity in Riyadh

Tourism and Hospitality
This study examines the determinants of city brand equity in the context of Riyadh Season, a large-scale cultural and entertainment festival in Saudi Arabia.
Nouf Alrayes, Abdullah Alhidari
doaj   +1 more source

Increasing customer equity through customer relationships on social media [PDF]

This paper aims to propose and test a model of the influence of customer relationships on increasing customer equity, which has implications for consumer purchase intentions of retail products influenced by social media.
Wibasuri, Anggalia, Febrian, Angga, Roslina, R, Yopita, Y   +3 more
core   +1 more source

The Effect of Green Destination Brand Equity on Tourist Attitudes: A Research of the Alanya Destination

Journal of Tourismology
In recent years, environmentally conscious tourists have become increasingly selective in their holiday choices, favouring eco-friendly destinations.
Özge Kıldırgıcı, Burçin Cevdet Çetinsöz   +1 more
doaj   +1 more source

Customer satisfaction and brand equity

The study here examines the interaction between shareholder value and customer satisfaction, as well as the impact on a firm's brand equity. Customer satisfaction may have a positive effect on brand equity, except when managers show excessive customer ...
Torres, Anna, Tribó, Josep A.
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