Results 61 to 70 of about 1,176,578 (194)

MARKET SHARE AND CUSTOMER EQUITY MEASUREMENT USING MARKOV CHAIN

Manajemen dan Bisnis, 2012
Various techniques have been developed to measure firm's market share and the return on investment (ROI) of firm's marketing expenditures. However, most of those techniques are usually used to assess the past performance of a marketing program, using ...
Asnan Furinto, Yaya Heryadi, Tri Asih Budiono   +2 more
doaj   +1 more source

Measuring the effect of customer-based brand equity on purchase intention of Halal foods in the key markets of Europe [PDF]

مطالعات رفتار مصرف کننده., 2014
Halal products market in the European countries is a profitable and emerging markets, because consumer demand for Halal products, particularly Halal Foods in European countries such as England, France and Germany is growing. Given that one of the ways of
Meysam Shirkhodaie Meysam Shirkhodaie1, Amirhosein Amirhosein Nouripour, Fatemeh Fatemeh Shariati   +2 more
doaj  

Examining the Relationship between Customer Experience and Customer Equity in South Asia’s Health Sector [PDF]

, 2021
This study aims to examine the relationship between customer experience and customer equity in pre-selected private hospitals in Bangladesh. In specific, this study intends to examine the relationship between customer sensory experience, affective ...
Farhana, Nadia, Abdul Mohsin, Ainul Mohsein, Kamalul Ariffin, Shaizatulaqma   +2 more
core  

Optimising customer equity through engagement

Journal of the Operational Research Society
Customer lifetime value (CLV) is the discounted sum of future cash flows due to a relationship with a single customer and customer equity (CE) is the sum of CLVs from all current and future customers of a company. Maximising CE is a central goal for customer relationship management. This paper presents a framework to use Markov chain models to optimise
Yayu Zhou, Edward C. Malthouse, Barry L. Nelson   +2 more
openaire   +1 more source

Brand Experience and Customer Equity Prediction

, 2016
The objective of this research is to explore the relationship between brand experience and customer equity (value equity, brand equity, and relationship equity).
Chen, Shaw K., Ma, Chien Lin, Arthur Cheng-Hsui Chen, Shaw K. Chen, Chien-Lin Ma, Chen, Arthur Cheng Hsui   +5 more
core   +1 more source

Gender Equity Club Informational Poster

, 2016
A poster with the Gender Equity Club at UW Bothell's information and logo on ...
Gender Equity Club
core  

Customer Satisfaction and Shareholder Value in the Hospitality and Tourism Industry: The Moderating Role of a CEO’s Marketing Experience

Asia Marketing Journal
Despite the long history of research examining the effects of firm-level customer satisfaction on shareholder value, the existing findings are mixed for the hospitality and tourism industry where customer satisfaction is particularly important for the ...
MinChungKim, YongHee Kim
doaj   +1 more source

2019 Equity and Diversity Conference

, 2019
Handout from the 2019 Equity and Diversity Conference. This handout examines the promotion and tenure process and presents ways to incorporate equity into the ...
McBride, Ameerah
core   +1 more source

Customer-based brand equity and eWOM: the mediating effect of brand attachment in higher education

Cogent Business & Management
The study aims to examine the relationship between customer-based brand equity, brand attachment, and electronic word-of-mouth in the context of higher education.
Juan O′Brien Cáceres, Pablo José Arana Barbier   +1 more
doaj   +1 more source

Dimensions of Brand Equity in E-Services, Case of Electronic Banking Industry

International Journal of Information Science and Management, 2013
The aims of this paper are to measure the brand equity of e-banking services, and to improve the conceptualization of customer-based e-service brand equity. A pilot and a main study were conducted. The findings in this study support the model of customer-
Prof. A. Sanayei, Dr. A. Shaemi, P. Ahadi   +2 more
doaj