Results 81 to 90 of about 1,176,578 (194)
, 2014 WHARTON SCHOOL OF BUSINESS AT UNIVERSITY OF PHILADELPHIA HAS JUSTLAUNCHED AN 8-WEEK ONLINE PROGRAM “STRATEGIC VALUE OF CUSTOMER RELATIONSHIPS – ONLINE” TAUGHT BY MARKETING PROFESSOR AND AUTHOR PETER FADER.
Skiera, Bernd, Fader, Peter
core
Connection between customer relationship management and brand equity
Tržište, 2007 Customer relationship management (CRM) is one of the basic and most crucial elements of the marketing philosophy. CRM puts customers and their satisfaction in the centre by pointing all company’s activities towards the customer. The main objective of CRM
Miroslav Mandić
doaj
The effect of customer-base reputation on brand equity
تحقیقات بازار یابی نوین, 2016 Among the most important sectors of Iranian economy is banking, an industry which has become more competitive over the recent decade. An objective of banks marketing is to increase brand equity.
Shahriyar Azizi +3 more
doaj
تحقیقات بازار یابی نوین, 2016 Using online social networks and information collection from sites can affect purchasing behavior. Consumer cognize their friends' buying decisions more valuable to the anonymous' decisions and trust them more.
Davood Feiz +2 more
doaj
The role of acknowledgment in rebuilding trust. [PDF]
J Hosp MedMahadevan S +4 more
europepmc +1 more source
Customer satisfaction and brand equity
, 2012 The study here examines the interaction between shareholder value and customer satisfaction, as well as the impact on a firm's brand equity. Customer satisfaction may have a positive effect on brand equity, except when managers show excessive customer orientation, in which case the effect is negative because of reductions in shareholder value.
Torres Lacomba, Anna +1 more
openaire +1 more source
The AI Revolution in Virtual Try-Ons: A Means-End Chain Model Perspective. [PDF]
Behav Sci (Basel)Kang JM +5 more
europepmc +1 more source
Customer equity management as formative second-order construct
Despite intensive discussions about customer equity, little research addresses how to manage customer equity from a firm's perspective. Recent literature proposes various concepts of customer equity management but does not feature an empirical study that
Hadwich, Karsten +2 more
core
Editorial: Ethical leadership and workplace equity: mediating and moderating mechanisms in emotional labor and well-being. [PDF]
Front PsycholEdeh FO, Zayed NM.
europepmc +1 more source