Results 21 to 30 of about 14,727,177 (341)
The Impact of Quality Costs on Brand Equity Considering the Mediating Role of Green Innovation in Tehran Stock Exchange [PDF]
بررسیهای حسابداری و حسابرسی, 2021 Objective: This research aims to investigate the effect of quality costs on firm brand equity and ditto how green innovation affects the relationship.
Farzad Ghayour, Kobra Dehghan
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The relationship between financial decisions and equity risk
Heliyon, 2022 This study was conducted to determine the impact of financial decisions on equity risk in enterprises. The factors representing financial decisions include investment decisions, working capital decisions, and funding decisions. The equity risk is represented by beta in firms.
Anh Thi Lan Nguyen +2 more
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CUSTEQUITY scale: Measurement and validation in Indian banking sector
Cogent Business & Management, 2017 Purpose: This paper seeks to further the understanding of the domain of the customer equity construct, in developing country context. Building on their framework, a modified and extended construct (CUSTEQUITY), using systematic scale development ...
Hardeep Chahal, Renu Bala
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Seasoned equity offerings and customer–supplier relationships [PDF]
Journal of Financial Intermediation, 2010 We analyze equity financing decisions by firms with major customer relationships to assess whether major trading relationships create interdependence in policies and market values. We find supplier issuance decisions have significant negative effects for large customers, which become more pronounced when information asymmetry or economic dependence of ...
Johnson, WC +3 more
openaire +5 more sources
, 2021 Penelitian ini bertujuan untuk mengetahui pengaruh media marketing activity terhadap customer loyalty melalui variabel perantara (mediator) yang terdiri dari value equity, brand equity, dan relationship equity.
Muchtar, Fatimah, Situmorang, Melvayanti
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The Role of Consumer- Brand Experiences and Relationship in Contributing to Brand Equity for Services [PDF]
Athens Journal of Business & Economics, 2016 Branding today is conceived as a co-creation process during which brand equity is created through interactions among the stakeholders and personalized consumer experience is an important branding practice for value creation and differentiation from ...
Lai-cheung Leung
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Frontiers in Public Health, 2022 Employee-based brand equity plays a crucial role in building organizations' brand equity, and organizations strive to maintain it because of its stimulating effect on competitive achievement.
Hao Chen +3 more
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, 2018 Digital era has influenced varians business and marketing types. Social media has given big impact on marketer to promote their brands, covering worldwide marketing, increasing the sales and building the community compared to conventional media.
Bongsu Hutagalung, S. Situmorang
semanticscholar +1 more source
Mercy and Justice: the Place of Equity
Derecho PUCP, 2017 The essay deals with the relationship between mercy and equity as a form of indulgent justice. Starting from the Aristotelian concept of equity, the essay studies the relationship between indulgency and normative overinclusion and underinclusion ...
Alfonso Ruiz Miguel
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Relationship Marketing: Tools for Ensuring Return on Equity
Nepal Journal of Multidisciplinary Research, 2021 Introduction: Relationship Marketing helps to create the long term relationship between customer and banking institution providing the satisfying experience in banking services. It also helps to drive the banking excellence to the next level.
Dhan Raj Chalise
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