Impact of Investment Growth on the Relationship between Earnings and Equity Value in Different Levels of Profitability [PDF]
مجله دانش حسابداری, 2014 This research investigates the impact of investment growth on the relationship between earnings and equity value in different levels of profitability. The research sample takes 60 companies accepted in the Tehran Stock Exchange in the period 2001-2010 ...
Naser Izadinia, Parvaneh Azimi Dastgerdi
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The Relationship between Customer Equity and Satisfaction Experienced by Domestic Tourists Staying at Five- star Hotels of Tehran [PDF]
Muṭāli̒āt-i Mudīriyyat-i Gardishgarī, 2013 In marketing texts, value equity, brand equity, and relationship equity are frequently discussed as the three main dimensions of customer equity, which directly influence companies’ profitability.
Akbar Pourfaraj +2 more
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The Demand of Cost of Equity: Is Audit Attributes Matters?
Riset Akuntansi dan Keuangan Indonesia, 2021 This paper examines the impact of the audit committee on external audit attributes and the cost of equity relationship. Before that, this study investigates the impact of auditor industry specialization, auditor tenure, and audit committee on audit ...
Muhammad Dhia Ulhaq +2 more
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The impact of social networks marketing communication on brand equity, relationship equity and customer responses [PDF]
مطالعات رفتار مصرف کننده., 2019 The purpose of this study was to investigate the effect of social network marketing communications on brand equity, communication value and customer response.
Majid Mohammad shafiee +2 more
doaj
International Journal of Economic and Business, 2019 Most marketing practitioners and scholars agree that marketing assets such as brand equity significantly contribute to a firm’s financial performance. In this paper, we model brand equity as an unobservable stock that results from up to 30 years of past ...
Kevin Amess, D. Paton, H. Frech
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An Investigation of the Relationship between Market Return, Firm Size and Book-to-Market Value of Equity with Return of Equity in Tehran Stock Exchange [PDF]
مطالعات تجربی حسابداری مالی, 2008 This paper investigated the relationship between market return, firm size and book-to-market value of equity with return of equity in Tehran Stock Exchange (TSE). For this purpose we use Fama-French three factor model (1993) to investigate the effects of
O. Pourheydari, M. Shahbazi
doaj
The impact of industrial brand equity on brand performance from the perspective of buying center members (Case study: Manufacturers of home appliances in Tehran) [PDF]
مدیریت بازرگانی, 2014 Nowadays, suppliers in order to maintain and improve their positions against othernational and international suppliers take advantage of their brand equity, but the problem is that industrial suppliers do not know what factors are influencing for ...
Zohre Dehdashti Shahrokh +1 more
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Frontiers in Psychology, 2022 In this era of competition, branding is an essential marketing tool for organizations to compete in today's dynamic markets. Organizations should realize the importance of employee-based brand equity from the perspectives of customer branding and ...
Zhang Wei
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SOCIAL MEDIA USAGE AND ITS IMPACT ON BRAND EQUITY AMONG SMEs IN MALAYSIA
Journal of Academia, 2023 The purpose of this study is to examine the relationship between the factors of usefulness, ease of use, and enjoyment on social media usage and its impact on brand equity of small and medium enterprises (SMEs) in Malaysia.
Syaharizad Abdul Razak +2 more
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Understanding effective factors affecting brand equity
Cogent Business & Management, 2022 The purpose of this research is to know the most effective factor that has a relationship with the brand equity of Disney at Disney shop, DLF Mall, Noida, India. The factors that are tested in this research include brand awareness, brand image, perceived
Bhumiphat Gilitwala, Amit Kumar Nag
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