Results 281 to 290 of about 1,230,854 (307)

The future of social media in marketing

Journal of the Academy of Marketing Science, 2020
Gil Appel, Lauren Grewal, Rhonda Hadi
exaly  

Social media marketing strategy: definition, conceptualization, taxonomy, validation, and future agenda

Journal of the Academy of Marketing Science, 2021
Fangfang Li, Jorma Larimo, Leonidas C Leonidou   +2 more
exaly  

Online influencer marketing

Journal of the Academy of Marketing Science, 2022
Robert W Palmatier
exaly  

Relationship-Marketing

2016
openaire   +2 more sources

An assessment of the use of partial least squares structural equation modeling in marketing research

Journal of the Academy of Marketing Science, 2012
Marko Sarstedt, Christian M Ringle, Jeannette A Mena   +2 more
exaly  

“Relationship marketing” or is it “relationships in marketing”? New opportunities and constraints

Journal of Business & Industrial Marketing, 2009
openaire   +2 more sources

Discriminant validity testing in marketing: an analysis, causes for concern, and proposed remedies

Journal of the Academy of Marketing Science, 2016
Clay M Voorhees, Edward Ramirez
exaly  

Relationship Marketing Teams

2000
Gabriele Helfert, Hans Georg Gemünden
openaire   +1 more source

Marketing through Instagram influencers: the impact of number of followers and product divergence on brand attitude

International Journal of Advertising, 2017
Marijke De Veirman, Liselot Hudders
exaly  

Influencer Marketing: How Message Value and Credibility Affect Consumer Trust of Branded Content on Social Media

Journal of Interactive Advertising, 2019
Chen Lou, Shupei Yuan
exaly