Relationship marketing elements in radio station websites
Mark L. Atkinson
openalex +2 more sources
Opinion piece: Falling in Love 2.0: Relationship marketing for the Facebook generation [PDF]
Danny Meadows-Klue
openalex +1 more source
Breaking the deadlock: A study on the pathway and effects of reshaping the sustainable marketing capability of Chinese time-honored brands. [PDF]
Li X, Inthurit D, Wu M, Qiu L.
europepmc +1 more source
Social media influencer or traditional celebrity? Moderational analysis on the relationship between endorser type and endorsement effectiveness. [PDF]
Chen CY+4 more
europepmc +1 more source
Empirical analysis of influencer attributes and social satisfaction effects on purchase intentions in chinese social media. [PDF]
Yao Y, Meng D, Wei X.
europepmc +1 more source
Kundenorientierte Vergütungssysteme im Relationship Marketing
Sven Tuzovic
openalex +1 more source
Would Reducing Children's Exposure to Food Advertising Prevent Unhealthy Weight Gain? [PDF]
Boyland E.
europepmc +1 more source
Influence of short video content on consumers purchase intentions on social media platforms with trust as a mediator. [PDF]
Luo C+3 more
europepmc +1 more source