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BRAND MANAGEMENT IN THE RESTAURANT BUSINESS
The article explores the features of brand management in the restaurant business as a key tool for enhancing the enterprise’s competitiveness and ensuring its stable development in a dynamic market environment. The relevance of the topic is due to the growing role of brand as an element of intangible assets that affects customer perception of service ...
Oleg Ostashevskyi, Svitlana Pavlova
semanticscholar +4 more sources
Marketing trends in restaurant business
Currently, there are changes in consumer preferences, studying which through marketing tools, you can determine the trends and trends in the development of the restaurant business.
R. V. Plokhikh +2 more
doaj +1 more source
Digitalization: Implementation in the tourism business of Ukraine [PDF]
Global digitalization has led to the formation of a new contour of the economic environment in tourism due to the inevitable and pervasive transformation of socio-economic systems.
Marharyta Boiko +4 more
doaj +1 more source
Foresight (prevision) of development of the tourist system in Ukraine [PDF]
Considering the war in Ukraine, it will be necessary to restore the tourism system. The use of foresight as a means of predicting the future will ensure the formation of conditions for its development.
Myroslava Bosovska +4 more
doaj +1 more source
The rating of Ukraine’s regional tourist systems according to their investment potential [PDF]
The development and implementation of regional tourism development programs in Ukraine require the formation of the information environment for ranking the tourist systems of Ukraine’s regions according to the attractiveness of their investment potential,
Anatolii Mazaraki +4 more
doaj +1 more source
Tourist tax administration in the fiscal target system for hospitality businesses [PDF]
Decentralization reforms cause social challenges and shape a new configuration, conditions and behavioral etiquette for business entities in the fiscal environment of local communities in Ukraine.
Liudmyla Bovsh +3 more
doaj +1 more source
Institution for the provision of amateur and sport fishing in Ukraine [PDF]
Amateur and sports fishing, as a new, promising type of tourism in Ukraine, as well as legislative and promising acts of its regulation and management were studied.
Toryanyk Volodymyr +3 more
doaj +1 more source
The results of studies of alimentary correction of the efficiency of gas exchange in the lungs by the example of students and teachers of an engineering university with daily use of foods with known bio-correcting properties: 3.5 g of wheat germ oil (WGO)
Rodionova Natalya +5 more
doaj +1 more source
Foresight technologies of economic systems: evidence from the tourism sector of Ukraine [PDF]
Nowadays, it is imperative to use forecasting technologies that are most likely to predict the development of economic systems. Foresight technologies based on a combination of strategic analysis and forecasting of key indicators provide a high level of ...
Svitlana Melnychenko +4 more
doaj +1 more source
Studies have been conducted on the effect of the food biopolymer composition on the clinical-biochemical status of white inbred mice. The experiment showed that the development of laboratory animals was carried out without abnormalities with the complete
Alekseeva Tatyana +5 more
doaj +1 more source

