Results 101 to 110 of about 461,050 (313)
Does a Specialized Niche Market Vegetable Processor Enjoy Bargaining Power?
Agribusiness, EarlyView.ABSTRACT Agribusiness companies may achieve competitive advantage through specialization within niche markets. One such niche is the fresh‐cut fruit and vegetable market, which has been steadily growing in Germany. This study examines whether the specialization of a German fresh‐cut producer grants it with market power within this niche market.
Nikolas Bublik +3 more
wiley +1 more source
The Retail City in Greater Birmingham – The changing face of urban retail districts as a result of retail-led regeneration and containment policy [PDF]
The paper critically reviews retail-led regeneration and retail containment polices and their effects on the urban retail in the UK by analysing the effect that retail-led mega-schemes regeneration projects have on the economic growth of inner cities ...
Hermanus Geyer Jr
core
Peran Inovasi Produk Memediasi Orientasi Pasar terhadap Kinerja Pemasaran pada Fashion Retail di Kota Denpasar [PDF]
, 2017 Increasing competition to compete for existing markets causes companies to establish the right strategy in marketing their business products. The study was conducted on several Fashion Retail in Denpasar City because so many Fashion Retail that developed
Julina, M. M. (Made) +1 more
core
Agribusiness, EarlyView.ABSTRACT This paper explores Swedish consumers' protein preferences by estimating the willingness‐to‐pay (WTP) for minced meat and plant‐based proteins in pasta sauce from an in‐store experiment (n = 206) and an online discrete choice experiment (n = 517). On average, the WTP was highest for minced meat.
Emilia Mattsson +3 more
wiley +1 more source
The Use of AdWords – a Contributor or an Inhibitor of Marketing Success? [PDF]
African Journal of Hospitality, Tourism and Leisure, 2018 E-marketing is a fast-developing field of marketing, with new tools constantly emerging in the market. The opportunities within e-marketing provide businesses with a chance to advertise to audiences worldwide without the high costs associated with above ...
Johannes A Wiid, Nadine van Rooyen
doaj
The Evolution of Shopping Center Research: A Review and Analysis [PDF]
, 1994 Retail research has evolved over the past sixty years. Christaller\u27s early work on central place theory, with its simplistic combination of range and threshold has been advanced to include complex consumer shopping patterns and retailer behavior in ...
Benjamin, John D., Eppli, Mark
core +1 more source
Agribusiness, EarlyView.ABSTRACT The US hemp market is a new and nascent industry that has been devoid of research for about half a century. This study examined the effects of exogenous shock on price at each phase of the value chain—Farm (hemp biomass), and its impact on prices at other phases of the value chain—Intermediary Processor (crude cannabidiol hemp) and Final ...
Solomon Odiase +2 more
wiley +1 more source
Agribusiness, EarlyView.ABSTRACT This study investigates how consumer taste and brand equity perceptions shape the acceptance of plant‐based milk products. Using a blind/informed tasting experiment, we evaluated consumers' willingness to buy (WTB) and taste perception of a plant‐based milk alternative produced by a traditional dairy brand, compared with competing plant‐based ...
Federico Parmiggiani +6 more
wiley +1 more source
Innovativeness and aspirational appeal as drivers of market mavens in self-care product trials
Acta CommerciiOrientation: Drawing from the notable and malleable nature of market mavenism, this study seeks to identify consumer innovativeness and aspirational attractiveness as the underlying stimulants of mavenship behaviour, albeit they are unique to the context
Zinhle L. Dlamini
doaj +1 more source
Assessing the Impact of Promotions on Consumer Purchasing Behavior During Crises
Agribusiness, EarlyView.ABSTRACT Understanding how households modify their food expenditure decisions during times of crisis is essential because consumer purchasing behavior frequently changes during these times. This study looks at these behavioral shifts during the COVID‐19 pandemic, concentrating on how price sensitivity and response to sales promotions changed over the ...
Wafa Mehaba, José María Gil
wiley +1 more source