Results 81 to 90 of about 17,346 (265)
The Structure of a Retail Market and the Market Behavior of Retail Units
Journal of Farm Economics, 1961 Richard O. Been, Bob R. Holdren
openaire +3 more sources
Agribusiness, EarlyView.ABSTRACT This study investigates how consumer taste and brand equity perceptions shape the acceptance of plant‐based milk products. Using a blind/informed tasting experiment, we evaluated consumers' willingness to buy (WTB) and taste perception of a plant‐based milk alternative produced by a traditional dairy brand, compared with competing plant‐based ...
Federico Parmiggiani +6 more
wiley +1 more source
Assessing the Impact of Promotions on Consumer Purchasing Behavior During Crises
Agribusiness, EarlyView.ABSTRACT Understanding how households modify their food expenditure decisions during times of crisis is essential because consumer purchasing behavior frequently changes during these times. This study looks at these behavioral shifts during the COVID‐19 pandemic, concentrating on how price sensitivity and response to sales promotions changed over the ...
Wafa Mehaba, José María Gil
wiley +1 more source
Cigarette and E-Cigarette Retail Marketing on and Near California Tribal Lands. [PDF]
Health Promot Pract, 2020 Begay C +6 more
europepmc +1 more source
Who uses Adwords in overnight accommodation establishments? [PDF]
African Journal of Hospitality, Tourism and Leisure, 2018 Google AdWords has become a prevalent e-marketing tool in the growing online marketing platform. Google AdWords is an accessible tool of e-marketing, it is also easy to use, measurable, and enables marketing within a predetermined budget.
Johannes A Wiid, Nadine van Rooyen
doaj
Agribusiness, EarlyView.ABSTRACT This study examines whether information about production methods and social norms can increase consumers' willingness to pay (WTP) a price premium for food produced using climate‐friendly farming methods. A randomized survey experiment was conducted with 1568 respondents across Denmark, Lithuania, and Spain, who were assigned to one of four ...
Kassa Tarekegn Erekalo +5 more
wiley +1 more source
Retail marketing - trend in retailing
, 2013 Social and economic trends can define the environment local main street merchants operate. Often, major trends require adjustment in operating philosophy and strategy. Currently, many communities are in a planning process to produce ideas for downtown development and revitalization.
openaire +1 more source
Agribusiness, EarlyView.ABSTRACT Nutritional information is very important in the food choices of consumers. However, when they are too scientific or technical, they have the potential to confuse consumers, resulting in information asymmetry and dissuading them from making beneficial choices.
Edeoba W. Edobor +3 more
wiley +1 more source
The Geography of Success: A Spatial Analysis of Export Intensity in the Italian Wine Industry
Agribusiness, EarlyView.ABSTRACT This paper investigates the paradox of how Italy's fragmented, SME‐dominated wine industry achieves global export success. Moving beyond purely firm‐centric explanations, we test whether export intensity is spatially dependent, clustering geographically in regional ecosystems.
Nicolas Depetris Chauvin, Jonas Di Vita
wiley +1 more source
Is Precision Agriculture Technology Adoption Persistently Overestimated?
Agribusiness, EarlyView.ABSTRACT Precision agriculture is sometimes assumed to diffuse steadily over time, and industry planning frequently extrapolates early adoption trends forward. This study evaluates the accuracy of such expectations by comparing agricultural input dealers' forecasts of future service offerings with the actual levels of offerings that dealerships ...
Trey Malone +5 more
wiley +1 more source