Results 11 to 20 of about 461,050 (313)

An adapted consumer decision-making styles inventory of millennial consumers [PDF]

The Retail and Marketing Review, 2020
Contemporary literature challenges use of American and European based consumer decision-making styles (CDMS) inventories to African developing economies.
Dr T Musasa, Dr P Moodley
doaj  

The implications of consumer protection legislation on promotional strategies of retail businesses [PDF]

The Retail and Marketing Review, 2022
The Consumer Protection Act 68 of 2008 (CPA) was designed to prevent businesses from gaining a competitive advantage by engaging in unfair business practices in South Africa.
Marlini Moodley, Karunanidhi Reddy, Darry Penceliah   +2 more
doaj  

SMEs: do they follow a shotgun or rifle approach when it comes to target marketing? [PDF]

Problems and Perspectives in Management, 2016
As SMEs are the drivers of employment and GDP in many cases, SMEs are also critical to the development of any economy and their survival and success are, thus, important.
Michael C. Cant, Johannes A. Wiid, Adri Meyer   +2 more
doaj   +1 more source

Beyond convenience: Understanding the multifaceted appeal of online grocery shopping applications [PDF]

The Retail and Marketing Review
Online consumer shopping patterns have changed significantly due to technological innovations. This current study examines the interplay between hedonic and utilitarian value and the role of perceived usefulness in determining consumers’ trust in ...
Prof Nombulelo Dilotsotlhe, Dr Tatenda T. Chabata   +1 more
doaj   +1 more source

Sale the seven Cs: Teaching/training aid for the (e-)retail mix [PDF]

, 2005
The ‘4Ps’ of the marketing mix have long been popular with students, tutors, trainers and practitioners as a learning and teaching aid. The purpose of this paper is to present an equivalent tool for retail and e-retail: ‘Sale the 7Cs’.
Dennis, C, Fenech, T, Merrilees, B
core   +1 more source

Evaluating service quality in the Durban freight transportation industry

Journal of Transport and Supply Chain Management, 2011
This paper evaluates service quality in the Durban freight transportation industry, in which a high degree of competition exists. Previous measurements of service quality in the industry have been casual gauges, rather than a formalised process.
Jeevarathnam P. Govender, Koovendhran Naidu   +1 more
doaj   +1 more source

Factors Encouraging and Discouraging Attendance at Farmers’ Markets: An Application of The Kano Model [PDF]

The Retail and Marketing Review, 2021
Farmers’ markets have become fashionable places for shopping, entertainment, and socialising, and in many cases are no longer sources of cheaper or more convenient shopping.
Prof T Dobbelstein, Dr KM Corbishley, Prof RB Mason   +2 more
doaj  

Store image through the eyes of the retail manager [PDF]

The Retail and Marketing Review, 2022
The purpose of the research is to identify Retail Managers’ perception regarding store image dimensions including store appearance, frontline staff, merchandise display and in-store experience of customer service by following a secret shopping ...
Prof Johannes A Wiid
doaj  

Are Small and Medium Enterprises (SMEs) Planning for Strategic Marketing in South Africa?

Foundations of Management, 2016
Substantial evidence shows that strategic marketing planning leads to increased small business performance, yet most small business owners do not draw up a plan for their businesses.
van Scheers Louise, Makhitha Khathutshelo Mercy   +1 more
doaj   +1 more source

Employee engagement: Do demographic variables matter? [PDF]

The Retail and Marketing Review, 2022
One of the significant accelerators in economic development of a country is the retail industry, which is experiencing tremendous competition. Due to these circumstances, selecting, retaining and growing employees have become an essential responsibility ...
Prof Michael C Cant
doaj