Results 51 to 60 of about 461,050 (313)
Deriving consensus rankings via multicriteria decision making methodology
, 2012 Purpose - This paper seeks to take a cautionary stance to the impact of the marketing mix on customer satisfaction, via a case study deriving consensus rankings for benchmarking on selected retail stores in Malaysia.
Ling, Amy Poh Ai +2 more
core +1 more source
Agribusiness, EarlyView.ABSTRACT Social tensions and resource depletion pose significant challenges to the agri‐food sector, highlighting the need for coordinated strategies to ensure sustainability in supply chains. Despite its critical importance, the relationship between coordination mechanisms and sustainability performance remains underexplored.
Carlos Moreno‐Miranda, Liesbeth Dries
wiley +1 more source
Price Transmission During Promotions: A Case Study of Spanish Milk Brands
Agribusiness, EarlyView.ABSTRACT Price promotion is the marketing tool typically used by retail brands to boost sales and gain market share. In this paper, we intend to investigate the price transmission mechanism among competitive brands in Spain when price reductions that are associated with price promotions take place.
Yasmine Bedoui +2 more
wiley +1 more source
Wholesale-Retail Marketing Margin Behavior in the Beef and Pork Industries [PDF]
An econometric model is used to estimate real wholesale-retail marketing margins for beef and pork. From 1970 to 1998, these margins increased by 27% and 149%, while farm-wholesale margins declined.
Brester, Gary W., Marsh, John M.
core +1 more source
Agribusiness, EarlyView.ABSTRACT The Cordillera Administrative Region in the Philippines is home to terraced rice embedded in centuries of cultural heritage. However, weak market incentives threaten sustained production, jeopardizing indigenous communities' cultural heritage and the in situ biodiversity of rice genetic resources.
Kofi Britwum, Matty Demont
wiley +1 more source
Measuring consumers’ affective attitudes to debt and savings in South Africa using self-assessment manikins [PDF]
The Retail and Marketing Review, 2019 It has been widely reported that South African households are burdened by excessively high levels of debt and, at times, negative savings rates. Debt and savings directly impact, not only on the lives of consumers, but also on key sectors such as the ...
Prof JPR Joubert, Dr CH Bothma
doaj
The assimilation of marketing concept by retail companies in Romania [PDF]
The present evolution on consumption goods market generates serious and complex issues to retail companies. Under the circumstances of serious competition, retail companies in Romania confront themselves with the need of finding solutions to different ...
Marius Balasescu
core
Agribusiness, EarlyView.ABSTRACT Amidst a recent surge in US goat meat imports to meet growing demand, this study contributes to the meat demand literature by examining consumer preferences for goat meat, a relatively healthy and environmentally friendly alternative to other popular meats.
Binod Khanal +2 more
wiley +1 more source
Agribusiness, EarlyView.ABSTRACT Using a lab‐in‐the‐field experiment, we investigate how providing information about food miles and pesticide residue influences willingness to pay (WTP) for potatoes among 407 shoppers in Taiwan, split between a supermarket and a farmers market.
Chiu‐Lin Huang +3 more
wiley +1 more source
Sportscape Variables and Spectator Satisfaction Towards Willingness to Return to Designated Professional Women’s Soccer Events [PDF]
African Journal of Hospitality, Tourism and LeisureWomen's sports research has experienced growing interest from sports marketers to better understand how and why individuals visit stadiums to support their teams. The stadium’s physical environment which is regarded as the “sportscape”, purported to have
Peace Nhlawutelo MABASA +1 more
doaj +1 more source