Results 81 to 90 of about 16,796 (265)

Innovativeness and aspirational appeal as drivers of market mavens in self-care product trials

Acta Commercii
Orientation: Drawing from the notable and malleable nature of market mavenism, this study seeks to identify consumer innovativeness and aspirational attractiveness as the underlying stimulants of mavenship behaviour, albeit they are unique to the context
Zinhle L. Dlamini
doaj   +1 more source

Assessing the Impact of Promotions on Consumer Purchasing Behavior During Crises

Agribusiness, EarlyView.
ABSTRACT Understanding how households modify their food expenditure decisions during times of crisis is essential because consumer purchasing behavior frequently changes during these times. This study looks at these behavioral shifts during the COVID‐19 pandemic, concentrating on how price sensitivity and response to sales promotions changed over the ...
Wafa Mehaba, José María Gil
wiley   +1 more source

Anthropomorphic service recovery: the panacea following service failure of automated CSAs

Acta Commercii
Orientation: Automated customer service agents (CSAs) are not mere tools but social interaction entities with anthropomorphic traits capable of predicting consumer responses following unique online service failures scenarios. Research purpose: The study
Nobukhosi Dlodlo
doaj   +1 more source

Retail marketing for chewing tobacco in Los Angeles, California. [PDF]

Tob Prev Cessat, 2019
Smiley SL, Kintz N, Baezconde-Garbanati L.   +2 more
europepmc   +1 more source

Consumers' Willingness to Pay a Premium for Climate‐Friendly Food Production: The Role of Production Method Information and Social Norms

Agribusiness, EarlyView.
ABSTRACT This study examines whether information about production methods and social norms can increase consumers' willingness to pay (WTP) a price premium for food produced using climate‐friendly farming methods. A randomized survey experiment was conducted with 1568 respondents across Denmark, Lithuania, and Spain, who were assigned to one of four ...
Kassa Tarekegn Erekalo, Tove Christensen, Sigrid Denver, Marilena Gemtou, Spyros Fountas, Søren Marcus Pedersen   +5 more
wiley   +1 more source

Disparities in retail marketing for menthol cigarettes in the United States, 2015. [PDF]

Health Place, 2018
Mills SD, Henriksen L, Golden SD, Kurtzman R, Kong AY, Queen TL, Ribisl KM.   +6 more
europepmc   +1 more source

Video and Text‐Based Supplemental Health Information and Consumer Willingness to Pay for Nutrient‐Enhanced Eggs

Agribusiness, EarlyView.
ABSTRACT Nutritional information is very important in the food choices of consumers. However, when they are too scientific or technical, they have the potential to confuse consumers, resulting in information asymmetry and dissuading them from making beneficial choices.
Edeoba W. Edobor, Michael J. Best, Anita R. Best, Ondulla T. Toomer   +3 more
wiley   +1 more source

AI-driven self-service for enhanced customer experience outcomes in the banking sector

Cogent Business & Management
This study examines the influencing value factors of Artificial Intelligence (AI)-based self-service technology delivery, self-service customer experience, and outcomes based on customer value theory and trust-commitment theory.
Nkululeko PraiseGod Zungu, Hayford Amegbe, Charles Hanu, Emmanuel Selase Asamoah   +3 more
doaj   +1 more source

Disparities in retail marketing for little cigars and cigarillos in Los Angeles, California. [PDF]

Addict Behav Rep, 2019
Smiley SL, Kintz N, Rodriguez YL, Barahona R, Sussman S, Cruz TB, Chou CP, Pentz MA, Samet JM, Baezconde-Garbanati L.   +9 more
europepmc   +1 more source

The Geography of Success: A Spatial Analysis of Export Intensity in the Italian Wine Industry

Agribusiness, EarlyView.
ABSTRACT This paper investigates the paradox of how Italy's fragmented, SME‐dominated wine industry achieves global export success. Moving beyond purely firm‐centric explanations, we test whether export intensity is spatially dependent, clustering geographically in regional ecosystems.
Nicolas Depetris Chauvin, Jonas Di Vita
wiley   +1 more source